NAB Show to Focus on ‘In-Vehicle Experience’ with New Exhibit Area, Main Stage Session
March 7, 2019
WASHINGTON–(BUSINESS WIRE)–NAB Show is introducing the “In-Vehicle
Experience,” a new exhibit floor destination located in the North
Hall of the Las Vegas Convention Center. The area will feature a
combination of educational sessions and live demonstrations that
showcase content development, delivery and monetization opportunities
related to connected vehicles. The 2019 NAB
Show will be held April 6-11, with exhibits April 8-11.
In-Vehicle Experience sessions will address media display options,
voice-activation technology, audio design and HD radio. Also, Audi and
Xperi will provide live, in-car demonstrations of the latest
technologies driving content delivery and consumer engagement. All
related sessions are available here.
“As automobile technology evolves towards autonomy and even more
advanced forms of transportation, vehicles are becoming the next
frontier for content distribution,” said NAB Executive Vice President of
Conventions and Business Operations Chris Brown. “At NAB Show, we are
creating a forum for media companies and automobile manufacturers to
discuss and collaborate on the future of in-vehicle entertainment that
maximizes the consumer experience and leverages the ‘passenger economy.’”
On Monday, April 8 in a Main Stage session titled “Autonomous
Cars and Amazing Experiences: Safety, Content & Connectivity,”
panelists will discuss technology enabling the future of content
consumption in autonomous vehicles and the related security
considerations. Panelists include Carla Bailo of the Center for
Automotive Research (CAR); James Buczkowski of Ford Motor Company;
Shailen Bhatt of ITS America; Nakul Duggal of Qualcomm Technologies,
Inc.; and Sam Matheny of the National Association of Broadcasters.
Current In-Vehicle Experience sponsors include Access, Audi, Gaian
Solutions and Xperi.
FREE NAB Show press registration is available here.
About NAB Show
NAB Show, held April 6 – 11, 2019, in Las Vegas, NV, USA, is the world’s
largest and most comprehensive convention encompassing the convergence
of media, entertainment and technology. With nearly 100,000 attendees
from 165 countries and 1,700+ exhibitors, NAB Show is the ultimate
marketplace for solutions that transcend traditional broadcasting and
fuel the digital storytelling economy. From creation to consumption,
across multiple platforms and countless nationalities, NAB Show is where
global visionaries convene to bring content to life in new and exciting
ways. For complete details, visit www.nabshow.com.
About NAB
The National Association of Broadcasters is the premier advocacy
association for America’s broadcasters. NAB advances radio and
television interests in legislative, regulatory and public affairs.
Through advocacy, education and innovation, NAB enables broadcasters to
best serve their communities, strengthen their businesses and seize new
opportunities in the digital age. Learn more at www.nab.org.
Contacts
Ann
Marie Cumming
202-429-5350