Adswerve and Google Cloud Break Down Data Silos for Marketers

AnalyticsPros, an Adswerve Company, Achieves the Data Analytics
Partner Specialization in the Google Cloud Partner Program; Awarded
Google Partner Platform Award for Work with World Surf League; Helps
Save YMCA $2 Million Per Year on Total Cost of Ownership

DENVER–(BUSINESS WIRE)–lt;a href="https://twitter.com/hashtag/Digitaladvertising?src=hash" target="_blank"gt;#Digitaladvertisinglt;/agt;–Analytics Pros, a leading Google Analytics and Google Cloud partner and Adswerve
company, announced that it was awarded a Platform Award and has
successfully set up 200-plus brands and agencies in less than two years
on the Google Cloud Platform. By providing end-to-end support for Google
Marketing Solutions, Adswerve is helping marketers and agencies take a
data-first approach to digital marketing, build and monetize digital
assets, focus on target segments, and seamlessly engage customers from
interest to action across digital channels.

On the heels of news
that Analytics Pros has been officially rebranded
as Adswerve, the
company has achieved the Data Analytics Partner Specialization in the
Google Cloud Partner Program. By earning the Partner Specialization,
Adswerve has proven its expertise and success in building solutions for
marketers in the Data Analytics field using Google Cloud Platform
technology. Adswerve works with user behavior data from Google
Analytics, as well as data from ads, social, CRM, email and other
touchpoints, to provide marketers with easily digestible insights and
true visibility into customer journeys. This allows them to deliver
personalized experiences and create seamless user journeys across all
channels and devices.

“At Adswerve, architecting accurate and trustworthy analytics is a
critical first-step for our clients,” said Adswerve CEO Clint Tasset.
“It’s the foundation for building a smarter, more effective media
campaigns and Google Cloud is the perfect solution for bringing clarity
into the entire customer journey versus delivering data in a way that
only existed in silos before.”

Data-Driven Impact for Marketers

YMCAs across the country are transforming their organizations, driven by
the realization that they can do even more for their communities. The
YMCA of San Francisco
is leading the way from a technology
standpoint, providing a data-driven model for others to follow. After
evaluating several cloud providers, the organization decided to build a
centralized data warehouse on Google
Cloud Platform
(GCP), bringing together data from fitness centers,
daycare and after-school programs, seasonal and weekend camps, swim
lessons, and other activities for more informed decision-making.

Ravi Epuri, Director of Applications for YMCA of San Francisco stated,
“The support we received from Google and Analytics Pros (an Adswerve
Company) made deploying our data warehouse a great experience with no
roadblocks. We had frequent meetings and aligned our development efforts
with industry best practices, helping us build a solution that can scale
with our ever-growing analytics needs.”

Retail
Business Services
, the services company of Ahold Delhaize
USA, was charged with finding a way to better visualize and access data.
With pockets of data spread out across different systems, there was no
way to provide local brands with a comprehensive look at business
results or for them to see where improvements needed to be made.

To understand the full story that the local brand data was telling, and
to provide the automation and continuity brand marketers needed, Retail
Business Services “went all in” on Google Data Studio, partnering with
Analytics Pros (an Adswerve Company), they built on-demand digital
dashboards to provide the brands with comprehensive overviews of their
marketing activities.

“We have never had this level of insight. [Automated dashboards] will
empower the local brands to further expand their abilities to bring data
into their everyday activities. And with better data at their
fingertips, brand marketing teams now have the power to optimize
campaigns and increase ROI. The dashboards have simplified the data.
Everybody gets digestible, actionable insights,” reported Justin
Baynton, Manager of Digital Analytics and Search, Retail Business
Services.

Adswerve was also recognized with a Google Partner Platform Award for
the work of the Analytics Pros team with the World
Surf League
(WSL) at this year’s Google Partner Summit. WSL, a
media company that broadcasts surfing events via streaming live video to
television partners and social media, worked with Adswerve to combine
data from Analytics 360, Facebook and other sites into one view. By
taking a truly data-driven approach, WSL more than doubled the
efficiency of campaigns that drove fan engagement and content
viewership, increased web/mobile sessions by 31 percent, improved speed
of analytics up to 80 percent and reduced infrastructure costs by 70
percent.

Founded in 2009, Adswerve is a leading Google Marketing Platform Partner
that recently acquired Analytics pros, a recognized Google Analytics 360
and Trusted Google Cloud partner and reseller. Together, the companies
provide services in support of the entire spectrum of the Google
Marketing Platform for thousands of agencies and advertisers.

About Adswerve

As a leading Google Marketing and Cloud partner, Adswerve is a team of
media and analytics veterans who believe smart marketing is built on
data discovery. Formerly two separate entities, Adswerve acquired
Analytics Pros in August of 2018 and is now able to provide unparalleled
expertise across the entire Google Marketing and Cloud Platforms. With
offices in Denver, Seattle and New York, Adswerve helps thousands of
digital marketers, data analysts and agencies make stronger connections
with their customers through successful data-driven strategies. For more
information, please visit www.Adswerve.com.

Contacts

Fabric Media
Melissa Hourigan
melissa@fabricmedia.net
720-608-1919

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