Writer, brander, marketer and communications specialist Sheena McFarland will challenge Utah State University students, staff and faculty to stop contributing to the process of â€œminoritizationâ€� when she presents the 2019 Morris Media & Society Lecture.
McFarland is the director of marketing and communications at the David Eccles School of Business at the University of Utah, and a former reporter and editor at The Salt Lake Tribune. Born in India, McFarland was adopted as a baby by a family in Utah, and she has written with transparency and passion about growing up as a minority in one of the most homogenous states in the nation.
In her lecture, McFarland will discuss what marketers and professional communicators can, and should, be doing to ensure they are not continuing a cycle of minoritization â€“ the process by which social constructs push people to the margins of society in ways that are far beyond their control.
The event is free and open to all members of the community.