Walmart Expands Distribution of Eastside’s Redneck Riviera Whiskey to 856 New Locations

PORTLAND, Ore.–(BUSINESS WIRE)–lt;a href="" target="_blank"gt;$EASTlt;/agt; lt;a href="" target="_blank"gt;#redneckrivieralt;/agt;–Eastside Distilling, Inc. (NASDAQ: EAST) today announced new mandated
authorizations to stock Redneck Riviera Whiskey in 856 Walmart stores in
California, Florida, Illinois, Indiana, Louisiana, Michigan, Minnesota,
Missouri, Washington, Wisconsin, North Dakota, Nebraska, Nevada,
Arizona, Kentucky, Massachusetts, and New Mexico. The initial stocking
order will be two cases of the 750ml Redneck Riviera Whiskey per store
in each of the 856 stores, effective with their new product set on June 2nd.

The new authorization mandate from Walmart comes on the heels of, and is
in addition too, our earlier distribution into more than 350 locations
in the U.S.

Robert Manfredonia, President of Eastside Distilling, said, “We are very
excited to be working with Walmart stores across the United States. We
greatly appreciate their commitment to Redneck Riviera Whiskey and
believe it is a natural fit for the Walmart customer across the United

Redneck Riviera Whiskey is a joint collaboration between Eastside and
John Rich, the multi-platinum country-music artist and one-half of the
award-winning duo Big & Rich. The Original Redneck Riviera Whiskey and
the Granny Rich Reserve were crafted by the famed distilling team at
Eastside, headed up by Mel Heim and Travis Schoney. The team developed
what Eastside and John Rich believe is a superb reserve whiskey that
meets even the lofty standards of Granny Rich.

John Rich and Eastside have taken to heart the Folds of Honor mission
and have been active advocates on behalf of the foundation, raising
hundreds of thousands of dollars in 2018 through the sale of Redneck
Riviera Whiskey. Since 2007, the Folds of Honor Foundation has carried
forth this singular, noble mission – to provide educational scholarships
to spouses and children of America’s fallen and disabled
service-members. Their motto says it best: “Honor Their Sacrifice.
Educate Their Legacy.”

Launched in February 2018, the original Redneck Riviera Whiskey is now
distributed in Texas, California, Louisiana, Alabama, Georgia,
Mississippi, Florida, North Carolina, South Carolina, North Dakota,
South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri,
Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan,
Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, The District of
Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont,
New Hampshire, Maine, Arkansas and Ohio.

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates
America’s hard-working men and women. Built for people who live to turn
up the music and have fun with friends and family, Redneck Riviera is
America’s ‘Work Hard, Play Hard’ brand that offers something for
everyone who likes to rock the red, white and blue all year long.
Launched in 2014, the brand brings these values to life through
footwear, apparel, hospitality, food, spirits and licensed products in a
variety of categories. Redneck Riviera has expanded its reach with the
opening of a honky-tonk bar. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing
high-quality, award-winning craft spirits in Portland, Oregon since
2008. The company is distinguished by its highly decorated product
lineup that includes Redneck Riviera Whiskey, Burnside Bourbon, West End
American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato
Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused
spirits. Eastside Distilling is majority owner of Big Bottom Distilling
(makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey)
and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck
Riviera spirits are crafted from natural ingredients for quality and
taste. Eastside’s Craft Bottling + Canning subsidiary is one of the
Northwest’s leading independent spirit bottlers and ready-to-drink
canners. For more information visit:
or follow the company on Twitter
and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking
statements. Such matters involve risks and uncertainties that may cause
actual results to differ materially, including the following: changes in
economic conditions; general competitive factors; acceptance of the
Company’s products in the market; the Company’s success in obtaining new
customers; the Company’s success in product development; the Company’s
ability to execute its business model and strategic plans; the Company’s
success in integrating acquired entities and assets, and all the risks
and related information described from time to time in the Company’s
filings with the Securities and Exchange Commission (“SEC”), including
the financial statements and related information contained in the
Company’s Annual Report on Form 10-K and interim Quarterly Reports on
Form 10-Q. Examples of forward-looking statements in this release may
include statements related to our strategic focus, product verticals,
anticipated revenue, and profitability. The Company assumes no
obligation to update the cautionary information in this release.


Company Contact:
Eastside Distilling
Steve Shum, CFO

Robert Blum, Joe Diaz or Joe Dorame
Partners, LLC
(602) 889-9700

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