Rite Aid Expands Availability of Thrifty Ice Cream to Pacific Northwest
May 13, 2019
Thrifty Ice Cream Now Available in Idaho, Oregon and Washington in
48-ounce Containers and Up to Eight Flavors
CAMP HILL, Pa.–(BUSINESS WIRE)–Enjoyed by generations of Californians, Rite Aid has expanded the
availability of its iconic, award-winning Thrifty Ice Cream brand to
Idaho, Oregon and Washington. Thrifty Ice Cream is now available in
these additional markets in 48-ounce containers and in up to eight
delicious flavors:
-
Chocolate Malted Krunch: creamy California milk, crispy mini
malt balls and a galaxy of dark chocolate specks and flakes. -
Rocky Road: rich chocolate, gooey marshmallows, and crunchy
California almonds. -
Mint Chocolate Chip: mighty mint flavor and delicious dark
chocolate specks and flakes. -
Pistachio Nut: rich, creamy and packed with real premium
California pistachios. -
Cookies ‘n Cream: fresh chocolate cookie chunks mixed with
creamy vanilla ice cream. -
Butter Pecan: rich, buttery flavored ice cream and bits of
butter-roasted pecans. -
Chocolate Chip: creamy vanilla ice cream and dark chocolate
chip blend. - Vanilla: classic vanilla-flavored ice cream.
“The Thrifty Ice Cream brand has been proudly sold in stores and enjoyed
by customers for nearly 80 years,” said William Renz, senior vice
president, category management and marketing, Rite Aid. “Expanding the
availability of this iconic brand is something we wanted to do for our
customers to ensure that more generations of ice cream lovers can fall
in love with this one-of-a-kind ice cream.”
All Thrifty Ice Cream is made with Real California Milk, and many of the
ice cream recipes have remained the same for 50 years. The Thrifty Ice
Cream tradition began in 1940, when the first production plant opened in
Hollywood, Calif. In 1976, the plant relocated to El Monte, Calif.,
where it remains. This highly popular brand has been winning awards for
decades, including its first Los Angeles County Fair gold medal in 1952.
Thrifty Ice Cream is currently available in 23 flavors in California and
up to eight flavors, in 48-ounce containers in Idaho, Oregon and
Washington.
About Rite Aid Corporation
Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading
drugstore chains with fiscal 2019 annual revenues of $21.6 billion.
Information about Rite Aid, including corporate background and press
releases, is available through the company’s website at www.riteaid.com.
Contacts
MEDIA:
Chris Savarese
717-975-5718
christopher.savarese@riteaid.com

