InMoment Receives Strategic Growth Investment from Madison Dearborn Partners

Majority Investment to Accelerate Company’s Growth and Enhance Its
Leadership Position as Innovative Provider of Experience Intelligence

Former Nielsen Global President John Lewis Appointed as Executive
Chairman

SALT LAKE CITY–(BUSINESS WIRE)–lt;a href="https://twitter.com/hashtag/CEM?src=hash" target="_blank"gt;#CEMlt;/agt;–InMoment, a leader in customer experience management, today announced
that it has received a strategic growth investment from funds advised by
Madison Dearborn Partners, LLC (“MDP”), a leading private equity firm
based in Chicago. MDP has acquired a majority ownership position in
InMoment from existing shareholders, with Peterson Partners, an
independent investment firm that first invested in InMoment in 2013,
retaining a minority ownership position in the company.

MDP’s investment serves as a strong endorsement of the company’s vision
around the future of feedback. MDP’s sponsorship will enable InMoment to
accelerate its growth strategy, which is focused on increasing market
adoption and expanding the capabilities of InMoment’s Experience
Intelligence (XI) Platform™, as well as continued geographic expansion
in the large and growing customer experience and analytics market. The
XI Platform is unique in its ability to synthesize disparate information
from across an enterprise’s first- and third-party data sources to drive
high-value business decisions and foster strong relationships for
companies with both customers and employees. Andrew Joiner, InMoment’s
CEO, and the rest of the company’s current management team will continue
to lead InMoment.

“The new investment partnership with MDP will accelerate our momentum,
and help us achieve our ambition of disrupting the CX market, which has
been under served by both metric-heavy and market research led
approaches,” said Joiner. “MDP is the ideal partner for InMoment at this
stage in our history – they have a long track record of success across
their portfolio and, most importantly, their vision aligns soundly with
our own strategic goals.”

With the recent launch of its next generation XI Platform, including the
Customer Experience (“CX”), Employee Experience (“EX”), and Market
Experience (“MX”) Clouds, InMoment continues to differentiate its
offering, which has been lauded by analysts as game-changing in the
industry.

The company has also expanded significantly, including a larger
footprint in North America, Europe and new locations in Asia, and
achieved strong growth in market segments such as automotive, energy,
retail, hospitality, healthcare, banking and insurance.

Scott Pasquini, a Managing Director at MDP, commented: “InMoment’s XI
Platform offers the customer experience management sector a truly
innovative approach, one that enables companies to seamlessly collect
and connect first- and third-party data sources to provide unique
insights into the experience and sentiment of their customers. InMoment
excels at taking customer understanding beyond the survey, and we are
excited to support InMoment’s strong momentum as it continues to deliver
best-in-class analytics and services to companies globally.”

Concurrent with MDP’s investment, InMoment has appointed John Lewis,
former Global President of Nielsen Holdings PLC and current Executive
Partner at MDP, as Executive Chairman of the company’s Board of
Directors. Lewis is a proven technology executive with extensive
experience in the data and analytics market. With a track record of
success across a variety of business situations, including with globally
scaled businesses and start-ups, Lewis most recently oversaw Nielsen’s
global “Buy” business and its ex-North America “Watch” business, leading
each of these segments to both accelerated revenue growth and enhanced
profitability.

“MDP’s investment in InMoment represents the culmination of two years of
work alongside John Lewis to identify and execute an attractive
investment in the customer data and analytics sector,” said Zaid
Alsikafi, a Managing Director at MDP and the Co-Head of the firm’s
Telecom, Media & Technology Services team. “Our work with John has
deepened our conviction that the customer analytics sector will see
outsized growth in the coming years as companies look to improve their
customers’ experiences to drive both top- and bottom-line growth. We
look forward to helping the InMoment team capture the commercial
opportunity afforded by delivering transformational analytics to
corporate enterprises.”

Union Square Advisors acted as exclusive financial advisor to InMoment
throughout the transaction and DLA Piper served as its legal counsel.
Stifel Nicolaus served as financial advisor to MDP and Kirkland & Ellis
LLP provided legal counsel.

About InMoment

InMoment
is a leader in customer experience management. Its Experience
Intelligence (XI)™ Platform transforms metrics into meaning to drive
high-value business decisions and relationships for companies with both
customers and employees. The Company’s cloud-native XI Platform is
engineered with data science at the core, and specifically architected
to harness intelligence from across the entire experience ecosystem to
deliver clear business value. The platform features three clouds that
all work seamlessly together to give companies a comprehensive
understanding of the most important factors impacting their bottom
lines, including: Customer Experience (CX) Cloud, Employee Experience
(EX) Cloud, and Market Experience (MX) Cloud. InMoment’s approach of
providing strategic technical, best practice and thought leadership
support ensures that its nearly 500 brands across 95 countries realize
maximum business impact.

About Madison Dearborn Partners

Madison Dearborn Partners, LLC (“MDP”), based in Chicago, is a leading
private equity investment firm in the United States. Since MDP’s
formation in 1992, the firm has raised seven funds with aggregate
capital of approximately $23 billion and has completed over 140
investments. MDP is currently investing out of its most recent fund,
$4.4 billion MDCP Fund VII, in businesses across a broad spectrum of
industries, including telecom, media and technology services; basic
industries; businesses and government software and services; financial
and transaction services; and health care. For more information, please
visit mdcp.com.

Contacts

For InMoment:
Lisa Davis
ldavis@inmoment.com
(801)
230-9399

For MDP:
Chuck Dohrenwend or Melissa Gansler
Abernathy
MacGregor
(212) 371-5999, abmacmdcp@abmac.com

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