The Tangent Agency Grows Brand Development and Consumer Products Expertise
June 4, 2019
Agency expands its expertise in omnichannel commerce
LAS VEGAS–(BUSINESS WIRE)–At Licensing Expo 2019, The Tangent Agency, a fast-growing brand
strategy and creative agency, today announced substantial growth within
its Brand Development and Consumer Products division. While Tangent has
attended the Expo several times, this year’s show is the first time
brands will have the opportunity to meet with the agency’s division
experts and discuss omnichannel commerce.
“With advances in technology and the rise of social media, it’s never
been easier for brands to develop their own direct-to-consumer
channels,” said Marc Becker, Tangent CEO. “To achieve the greatest
success, however, they should consider the full consumer experience and
always look to elevate their brand(s) in the process. Companies and IP
owners can bring us on as an extension of their team to build brands and
execute revenue-generating extensions, both online and offline.”
Tangent has expanded its reach beyond movie studios, now working with
toy companies such as MGA Entertainment Inc., Spin Master and Playmates.
One of its most recent projects includes the global style guide
including packaging, retail and promotions materials for “The Secret
Life of Pets 2,” which is hitting store shelves worldwide this summer
ahead of the film’s June release.
“We have the privilege to work on a variety of strong IP with enduring
legacies and are diligent in making sure we stay true to the DNA of each
property we collaborate on,” Becker concluded.
For MGA and its brand Little Tikes, Tangent coproduced the massive event
for the brand’s 50th anniversary aptly titled “The
World’s Biggest Play Date.” The event was replicated in 12 major
cities around the world on Saturday, May 18. Keeping in line with the
theme of “playing big,” parents were encouraged to play alongside their
children on adult-sized versions of Little Tikes’ most popular products.
Experiential marketing is a fast-growing segment of the business. As the
retail landscape continues to evolve, brands want to develop new and
exciting ways for consumers to engage with their products and drive
purchase. Tangent’s Brand Development and Consumer Products division
allows brands to engage fans, reach new audiences and customers, develop
new collaborations and open new revenue streams.
About The Tangent Agency
The Tangent Agency is an industry-leading creative and marketing
powerhouse working hand-in-hand with partners to fortify properties with
innovative content. Through insight-driven strategy, Tangent delivers
creative advertising, marketing materials, digital services, branding
and consumer products for the biggest studios, networks and brands.
Tangent helps shape some of the biggest global campaigns and franchises
of the modern age. Recent Tangent projects include work promoting hit
properties, franchises and brands such as “Little Tikes,” “Wonder
Woman,” “Jurassic World,” “Crazy Rich Asians,” “Despicable Me,”
“Deadpool,” “Straight Outta Compton,” “Fast and Furious,” “Logan,”
“First Man,” “Dunkirk,” “Spiderman,” “Overwatch,” “Saturday Night Live,”
“Shark Tank,” “American Idol,” “Looney Tunes,” “Lost In Space” and many
more.
To learn more, please visit www.thetangentagency.com.
Contacts
Trish McCall
tmccall@olsmteadwilliams.com
310-824-9000