Venturesome Launches to Form Strategic Partnerships at the Intersection of Retail, Media and Pop Culture
June 4, 2019
Founder and CEO Elliott Azrak Announces Initial Partnership with MGM
Resorts International to Debut Studio 54 Brand Collaborations
LAS VEGAS–(BUSINESS WIRE)–Licensing Expo – Venturesome, launched by Elliott Azrak to create
strategic acquisition, investment and licensing opportunities at the
intersection of retail, media and pop culture, today announced an
exclusive partnership with MGM Resorts International to debut Studio 54
brand collaborations. The partnership will launch with luxury lifestyle
apparel and cosmetics brands in Fall/Holiday 2019. Venturesome also
announced additional strategic partners including Global Brands Group
and Centric Brands.
“Understanding early adoption of pop culture and how specific
demographics respond to various cultural influences are key as we move
into a more emotionally driven economy,” said Azrak. “Venturesome is
strategically positioned at the forefront of the fast-changing pop
culture space, where we are able to monetize these trends early and
deliver revenue across all consumer industries.”
Azrak co-founded the largest character-licensed sleepwear company in the
world, American Marketing Enterprises (AME), which worked with partners
including Disney, Marvel, Warner Brothers, Viacom, Universal, Epic Games
and others. In 2007, AME was acquired by Li & Fung USA (now Global
Brands Group), where Azrak continued to grow the business to more than
$6 billion in retail sales across the US, Europe and Asia over the next
12 years.
“During his tenure, Elliott was instrumental to the growth of Li &
Fung’s global licensing business for fashion and entertainment brands,”
said William Fung, Group Chairman of Li & Fung and Chairman of Global
Brands Group Holding. “We plan to work closely with him to leverage his
unique insight and knowledge to identify new partnerships within media,
brands and entertainment.”
The Studio 54 brand has become high profile since the Netflix
documentary of the same name was released in 2018. Michael Kors featured
Studio 54 as the theme of its most recent fashion show. Venturesome’s
additional brand collaborations with Studio 54 include a Sirius XM
channel called Studio 54 Radio and an exhibition at the Brooklyn Museum
called Studio 54: Night Magic that is scheduled to open in 2020.
About Venturesome
Venturesome was launched in 2019 by entrepreneur, investor and brand
expert Elliott Azrak. Focusing on digital media, licensing, and content
acquisition and development opportunities, Venturesome partners with
creators, investors and major corporations to identify and leverage
growth opportunities in pop culture. The company’s initial strategic
partners include MGM Resorts International, Global Brands Group and
Centric Brands. For additional information, please visit the company’s
website: www.venturesomeco.com
Contacts
Media:
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994-4660