International Car Wash Group (ICWG) Strengthens Marketing Operation with Two Key Appointments

DENVER–(BUSINESS WIRE)–The International Car Wash Group (ICWG), the world’s largest local car
wash company and the third largest owner of US conveyor car washes,
today announced two appointments to its marketing team, significantly
emboldening the ability of the Company and its portfolio brands to
expand their visibility, awareness, and customer relationships.

Rebecca Fretty has assumed the role of Vice President of Marketing. She
will draw upon her nearly 20 years of marketing experience and consumer
insights to help propel ICWG and deliver against the company’s goal of
leading the industry in innovative customer service. During her work for
such iconic companies as Unilever, Ogilvy & Mather, Hartz Mountain Pet
Supplies, and several consumer-facing tech start-ups, Rebecca honed her
expertise in a wide range of functions that are particularly salient for
ICWG. Some of her past accomplishments include setting up and analyzing
customer conversion funnels and thorough attribution modeling, driving
organic top line growth and profitability through new product launches
and community engagement campaigns, and building digital communities and
mobile apps.

David Stuhlfire is joining ICWG in the newly created role of Director,
B2B Sales and Business Development. In this position, David will be
responsible for building and maintaining national, regional, and local
accounts across ICWG’s three regional US car wash brands and seamlessly
integrating with the regional management teams to drive even stronger
business relationships in every market where they operate. He was
previously with Enterprise Fleet Management, a subsidiary of Enterprise
Holdings. There he built the Fleet Management Division for the Ohio
region from the ground up, delivering a significant new revenue stream
for the company and winning numerous awards for client retention. He is
world-class in building cross-functional teams and external business
relationships that drive customer loyalty and profitability.

“We are thrilled to have these talented marketing experts putting their
knowledge and skills to work for ICWG. Their experience and insights
into both the consumer and business-to-business markets will be
invaluable as we seek to scale our companies,” said Tom Mangas, CEO,

About International Car Wash Group (ICWG)

Headquartered in Centennial, Colorado, the International Car Wash Group
(ICWG) is the world’s largest local car wash, cleaning more than 35
million cars a year. It operates 900 locations in 14 countries across
US, Europe and Australia, with 150 US venues. The Company was founded in
Germany in 1965 under the IMO brand, the name still used at its non-US
locations. ICWG entered the US market in 2015 and quickly became the
third largest conveyor car wash owner, operating under the Car Wash USA
Express, Goo-Goo Express, and Supersonic Car Wash brands. ICWG is
committed to leading the industry in operational excellence and
innovative customer service and aims to be the partner of choice for
employees and all car wash operators potentially interested in joining
the ICWG family.

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Judy Grossman
Red Fox Communications

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