Entrepreneur Leadership Series – Nicole Tanner

Nicole Tanner, Co-founder of Swig
With her husband’s marketing degree and her degree of Administrative Assistant (plus building her team as a Mary Kay consultant for many years), they dreamed of creating something from nothing and making it their own. One day while brainstorming ideas for a new business, her husband said, “What is something we have every day, multiple times a day?� Nicole responded, “That’s easy, we get a Sonic (Diet Coke). He responded, “What if we build a business with just drive-thru fountain drinks?� And that is how Swig came to be!