GBS Benefits Brings Bind, a Personalized Health Plan, to Utah Employers and Employees

Leavitt Group and Cache County School District are latest Utah employers to choose Bind

SALT LAKE CITY–(BUSINESS WIRE)–GBS Benefits, Inc. is partnering with Bind Benefits, Inc. to bring sustainable, attractive health benefits to Utah employers. With Bind, employers now have an opportunity to sustainably lower health care costs, while offering a richer benefit that can increase employee satisfaction.

Employers are running out of solutions to reduce their health care costs without continuing to shift the cost to employees, says broker Adriane Moeller of GBS. “Bind is the only health plan I’ve encountered that has the real potential to reduce employers’ claim spend without just shifting that cost to employees through increased deductibles and coinsurance maximums. Bind gives employees the tools and technology to become more informed and better consumers of their health care needs.”

GBS CEO Rick Fielding agrees that innovation in health insurance is rare, and Bind almost seemed too good to be true when he first learned about it. “I’ve been searching for 35 years to help our clients address the tremendous waste and high cost in health care—and to finally see that Bind is delivering what we’ve been looking for, frankly, almost didn’t seem believable. The impact Bind can make for our clients—from a total cost and employee satisfaction and engagement standpoint is transformational,” said Fielding.

The Bind condition-first, personalized health plan design uses data and analytics to help consumers make informed choices for their unique circumstances. Bind provides members with clear, upfront prices for health services. The MyBind app and website present members with search results that list coverage options, so members can easily find the best price and treatment combination for them.

Utah employers Cache County School District and Leavitt Group, both GBS clients, went live with Bind this summer. “Bind is a quantum leap forward in providing a better experience for our employees. It will empower them to be educated and informed on their health care decisions,” said Kirk McRae, human resources director at Cache County School District. “The upfront, transparent pricing is a game-changer. And the biggest selling point is that this plan doesn’t have a deductible or coinsurance that act as a barrier to accessing care.”

Eric Leavitt, CEO of Leavitt Group, also values the choice and cost certainty Bind provides. “The primary reason we decided to offer Bind is that it allows our employees to actually be consumers of health care. We sought to give more of the economic decision-making power to our employees—and we couldn’t do that with a high deductible,” said Leavitt.

Bind has members in 49 states, including employees of Medtronic, Best Buy, Cumberland School District, Culligan, and many more companies. Bind is powered by UnitedHealthcare’s proprietary networks, as well as certain of its data and analytics capabilities.

About GBS

With offices throughout the western United States, GBS Benefits, Inc. is a full-service insurance and employee benefits firm. Since 1989, GBS Benefits has been building partnerships by providing reliable, quality service. As one of the region’s largest benefits firms, they partner with over 1,000 local and national companies, school districts, associations, and government entities. For more information, call 800-427-6586 or visit

About Bind

Bind redesigned health insurance to give employers the opportunity to offer a sustainable, attractive health benefit—without compromising coverage or quality. Members can see treatment options and compare costs before making a decision. The Bind personalized health plan delivers the freedom to choose—and the information to choose wisely. Learn more at


GBS media contact:
Brenna Fullerton


Bind media contact:
Heather Morrison


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