SmartLinksTM for TV powered by Kochava enables Univision to engage audiences with powerful calls-to-action
SANDPOINT, Idaho & MIAMI–(BUSINESS WIRE)–Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Univision, the leading Hispanic media company in the U.S., today announced the addition of deep linking technology to Univision’s ongoing multi-platform, voter registration campaign “Vota Conmigo.”
With this latest technology, SmartLinksTM for TV powered by Kochava enables a quick response (QR) code for deployment across Univision’s linear and digital platforms including broadcast networks Univision and UniMás, cable networks Galavisión and TUDN, as well as the No. 1 Spanish-language digital destination in Univision.com. Users will be able to seamlessly scan the campaign QR code with their mobile device right from their television and computer screens within relevant “Vota Conmigo” content. Upon scanning, they will be dynamically linked to Univision’s “Vota Conmigo” portal where they can register to vote, learn about mail-in ballot options, and find out where they can vote early and on election day.
“Partnering with Univision on this campaign is a historical moment and convergence of time and technology,” said Charles Manning, Founder and CEO at Kochava. “Our combined ability to drive awareness and action through multiple screens reaching millions of people is unprecedented.”
Univision’s #VotaConmigo encourages voter registration and turnout in the upcoming U.S. presidential election through a series of PSAs, virtual phone banks, townhalls and special programming on Univision’s networks, local television and radio stations, and digital properties. Univision is leveraging their extensive media portfolio to mobilize U.S. Hispanics in four campaign phases spanning from July to November: voter registration, vote by mail, early voting, and get out the vote.
“We remain focused on providing the 32 million eligible Latino voters all the necessary information they will need in order to cast their ballot in November,” said Ron Estrada, Senior Vice President, Head of Government Relations and Corporate Social Responsibility at Univision. “Kochava’s innovative technology allows us to amplify the ‘Vota Conmigo’ message in a way that is seamless and easily accessible.”
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution platform for data-driven marketers, and is host of the largest independent mobile data marketplace, the Kochava Collective. The company’s Unified Audience Platform empowers brands to optimize their marketing for every customer journey through precision measurement and attribution over mobile and all connected devices. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
About Univision Communications Inc.
As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com.
Director of Public Relations, Kochava
Manager, Corporate Communications, Univision