Northern California gaming and entertainment venue moves ahead with top systems technology through SYNKROS
LAS VEGAS–(BUSINESS WIRE)–Cher-Ae Heights Casino and Konami Gaming, Inc. announced the completed launch of SYNKROS® at the seaside gaming destination in Trinidad, CA. Konami’s award-winning casino management system brings a strong mix of marketing solutions to engage guests at Cher-Ae Heights Casino—including floor-wide bonusing events, random drawings, personalized rewards, offers, and more. From Cher-Ae Heights’ 800-seat bingo hall to its 50,000 square foot gaming floor filled with more than 300 slots, guests can earn, discover, redeem, and enjoy a casino loyalty experience catered to their preferences and spend.
“This is an exciting time for us and our valued guests, as we introduce a robust new mix of system-delivered promotions to make each visit memorable,” said Ryan Sundberg, general manager at Cher-Ae Heights Casino. “SYNKROS provides a long-term, comprehensive casino systems solution with U.S.-based support, so our casino continues to operate at the highest level of efficiency and achievement for years to come.”
With SYNKROS, Cher-Ae Heights Casino enjoys access to hundreds of promotional capabilities and options to tailor campaigns to diverse player segments, with tools including Advanced Incentives, random giveaways—or hot seats—, drawing tickets, SuperSeries™ system-delivered bonusing, and more.
“Cher-Ae Heights Casino offers a great mix of entertainment options to guests. It’s a privilege to work with their team to highlight the casino’s fantastic offering even further, by tapping into the latest systems tools and technology,” said Jay Bertsch, senior vice president & chief commercial officer at Konami Gaming, Inc.
Those interested in learning more about SYNKROS’ award-winning product suite are encouraged to visit www.konamigaming.com.
About Konami Gaming, Inc.
Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI HOLDINGS CORPORATION (TSE: 9766). The company is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc. or the SYNKROS® gaming enterprise management system, please visit www.gaming.konami.com.
About Cher-Ae Heights Casino
Located on the cliffs overlooking the breathtaking Northern California shore and just five minutes off Highway 101 in beautiful Trinidad, Cher-Ae Heights Casino is home to the finest gaming, dining and live entertainment on the North Coast. Its casino floor offers over 50,000 square feet of exciting entertainment, including more than 300 slots, table games, and an 800-seat bingo hall. With two unique in-house restaurants spanning casual to fine dining, Cher-Ae Heights is home to some of the most satisfy culinary experiences in Humboldt Country. And there is always something exciting going on at Cher-Ae Heights Casino’s Firewater Lounge, such as great live bands, karaoke nights, and more. For more information, please visit www.cheraeheights.com.
Marketing Communications Manager