First non-legacy sportsbook to gain US market access will disrupt North America’s sports betting landscape
LAS VEGAS–(BUSINESS WIRE)–#betthouse—BettHouse, the disruptive tech start-up that has become the first non-legacy sportsbook to gain market access in the US, has announced a new funding round ahead of its roll-out across the nation.
The Vegas-headquartered online sportsbook and mobile app, designed for sports fans who want to feel the buzz of the bleachers when they bet, will debut in Iowa next month and expand to four states by the end of 2021.
Integrating the industry-leading technology platform from Bet.Works and Simplebet’s micro-betting price engine, which uses machine learning and automation to enable every moment of every sporting event to become a betting opportunity, BettHouse will be the go-to brand for millions currently turned off by confusing betting lingo and stale cookie-cutter platforms.
Led by a major league executive team, BettHouse is a rare and striking opportunity for investors who want to join a venture that will revolutionize the established order in the world’s most dynamic betting market.
“BettHouse’s mission is to create a simpler, more profitable and engaging betting experience all fans will love,” said Steve Berman, BettHouse CEO and US online sports betting pioneer.
“From the moment a consumer opens our app they will see and feel the difference. BettHouse is simple, fan-friendly, intuitive and positioned to speak to a sports fan first. By offering that instant gratification, we will appeal to everyday fans and traditional sports bettors.”
BettHouse will focus investment on IP development and the pursuit of market access in jurisdictions where sports betting is legalized or where legislation is pending. This includes multiple US states and Canada, where Federal Government-backed legislation to end restrictions on single-event sports wagering is progressing.
President and Founder Nitin Jain commented: “The US betting market is projected to be worth $15bn by 2025, but such projections are based on the current product landscape. BettHouse will focus on the micro-markets, which will expand revenue and handle above traditional offerings via more betting opportunities for customers.”
Founded in 2020 in Las Vegas, BettHouse is an online sportsbook and mobile app for the North America market powered by Bet.Works and Simplebet. Initially launching in Iowa, it is pursuing access across multiple states.
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