SendGrid Introduces Academy: An Online Learning Program & Community for Email Marketers

SendGrid Academy Provides Curated, Actionable Courses & Coaching for
Customers on How to Improve Email Delivery, Protect Email Reputation and
Maximize Engagement

DENVER–(BUSINESS WIRE)–SendGrid, Inc. (NYSE: SEND), a leading
digital communication platform
that drives engagement and growth,
today introduced SendGrid
, an online learning program which provides actionable
coursework and education for customers regarding email delivery best
practices and email marketing.

Effective email delivery at scale is complex and according to a 2017
Return Path report, only 80% of wanted email reached its intended
recipient. When wanted email messages aren’t delivered or fail to
resonate with the intended audience, businesses miss an important
opportunity to drive growth from their customer communications. SendGrid
launched the Academy to take out the guesswork of how to get into the
inbox and help customers optimize their email programs.

Designed by SendGrid’s team of leading email industry experts, SendGrid
Academy features coursework for both the experienced and the novice
email marketer sending a first campaign. Each course can be completed in
as little as 15 minutes and features detailed how-to’s, scenario-based
examples, clear, actionable steps and a curated list of resources. The
courses cover a range of bite-sized, high-impact strategies, including
email delivery fundamentals, personalization, segmentation and how to
get the most value from SendGrid’s email marketing solution, Marketing

Customers consistently tell us that they are eager to learn more about
the constantly evolving landscape of email delivery and email
marketing,” said Steve Sloan, chief product officer at SendGrid.
SendGrid Academy will provide customers with the knowledge to create
compelling email, ensure its successful delivery and use it to drive
growth in their business.”

As a manager, it was important to me to understand the more technical
elements of how our transactional emails were being set up and sent out
to our user,” said Dallas Hendricks, director of operations at
Telespine. “SendGrid Academy does a great job of breaking down each
individual element – from APIs and domain registration to unsubscribe
features and marketing best practices – for a wide range of technical

Examples of SendGrid Academy Courses include:

  • Get Up Close And Personal With Your Contacts: This course covers how
    to thoughtfully approach the management of customer data and organize
    recipients so that customers are poised for success when it comes to
    segmentation and personalization of content.
  • Figure Out Why Emails Are Going To Spam: This course dives into the
    realities of how spam filters work and how to keep emails out of them
    including setting realistic expectations for inbox rate, common
    pitfalls and how to troubleshoot when a test email fails.
  • Steps for a Smart Start With Marketing Campaigns: This includes how to
    optimize contacts for better engagement, maintain compliance and
    powerful opt-out preferences to keep an email program healthy.

About SendGrid

SendGrid is a leading digital communication platform, enabling
businesses to engage with their customers via email reliably,
effectively and at scale. A leader in email deliverability, SendGrid has
processed over 45 billion emails each month for internet and
mobile-based customers as well as more traditional enterprises.

Source: SendGrid, Inc.


SendGrid, Inc.
Media Contact:
Friedman, 303-868-9641
Relations Contact:

David Banks, 720-588-4496

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