Navajo Nation Selects VizExplorer Managed Services for Marketing
October 9, 2018
Navajo Nation Gaming Enterprise’s casinos gain VizExplorer tools and
expertise for marketing campaign management, reporting and automation
LAS VEGAS–(BUSINESS WIRE)–#analytics—VizExplorer,
a leading provider of operational intelligence solutions for casinos,
today announced that it has signed a new contract with Navajo Nation
Gaming Enterprise (NNGE). According to the agreement, NNGE will deploy
VizExplorer’s campaignViz™ at its four casinos located in New Mexico and
Arizona, and has chosen Managed Services––a consulting program that
involves operating campaignViz and advising the teams overseeing casino
marketing operations.
Operating four casinos in competitive gaming markets, NNGE has more than
2900 slot machines as well as table games, poker and Bingo in nearly
430,000 square feet of gaming space. Eager to adopt a multi-property
marketing strategy and address its business needs at the enterprise
level, NNGE executives turned to VizExplorer for campaignViz as well as
its strategic and tactical casino operations expertise.
With VizExplorer Managed Services, NNGE gains a VizExplorer gaming
consultant as a virtual member of its team to aid the deployment and
operation of the campaignViz software. In close collaboration with
NNGE’s marketing team, VizExplorer consultants will assess each casino’s
marketing strategy, and make recommendations for new or modified
campaigns to optimize revenue, margin and other departmental objectives.
“We sought an enterprise marketing solution to span our
properties and look forward to this journey with VizExplorer. We are
impressed that its solutions are designed to address a range of
operational needs, and we’re excited to see how this relationship grows
as our business needs evolve,” said Glenn Connolly, Executive Director
of Marketing for Navajo Nation Gaming Enterprise.
“VizExplorer welcomes Navajo Nation as a customer and we’re honored to
be chosen for this engagement that spans four casinos. We view it as
further evidence that our highly scalable, enterprise-level technology
platform is meeting the needs of modern casino operators,” said Kyle
Gryzanoski, VizExplorer’s VP of Sales–Western Region.
NNGE was established in 2006 to provide modern gaming entertainment on
the Navajo Nation to both visitors and members. Currently, NNGE operates
four gaming establishments––Fire Rock Navajo Casino, Flowing Water
Navajo Casino and Northern Edge Navajo Casino in New Mexico, and Twin
Arrows Navajo Casino Resort in Arizona. NNGE joins more than 60 other
tribal entities currently using the VizExplorer platform. The agreement
was handled by VizExplorer reseller Game
Changing Technologies, a distributor of business intelligence
software and other software products that are beneficial to the casino
business.
VizExplorer will exhibit in booth 3630 at G2E Las Vegas, held October
8-11, 2018 at The Sands Expo. Request
a demonstration today.
About VizExplorer
VizExplorer offers operational intelligence (OI) solutions to the gaming
industry. The next generation in data-driven decision making, OI lets
businesses analyze live, fast-changing data and take immediate action
using a single toolset. VizExplorer’s tools help enterprises address
smart space and profit optimization, marketing campaign management, CRM
and customer service, and service and dispatch management. VizExplorer
is led by a team of distinguished OI experts, seasoned industry veterans
and world class software developers devoted to building the very best
products backed by extraordinary support. VizExplorer is headquartered
in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com
Contacts
VizExplorer Press Contact:
Solange Jacobs Randolph
1
858-336-8728
press@vizexplorer.com