VizExplorer Wins Prestigious Gaming and Hospitality Industry Award
October 9, 2018
G&L Board honors VizExplorer with Platinum Award for its Golden
Record solution
LAS VEGAS–(BUSINESS WIRE)–#analytics—VizExplorer,
a leading provider of operational intelligence solutions for casinos,
today announced that its VizExplorer® Golden Record™ solution has won
the annual Gaming & Hospitality Industry Awards’ Platinum Award––the
highest honor in the gaming industry.
VizExplorer Golden Record helps casino operators assess total player
worth using gaming data combined with non-gaming transactions from
across the property, including hotel, F&B, spa, retail, golf and other
sources. Armed with accurate player worth insights, operators can ensure
an appropriate reinvestment strategy that includes offers to which
players are most likely to respond.
“On behalf of the G&L Board, we are thrilled to present the Platinum
Award to the multiple award winning VizExplorer for its innovative new
Golden Record solution. The judges were particularly impressed that the
solution solves the challenge of identifying patrons’ activity for
non-traditionally linked transactions. This augmentation to
VizExplorer’s analytics offerings represents a leap forward in
intelligent use of data to calculate player worth beyond gaming.
Congratulations to VizExplorer for setting a high bar for innovation,
and for enhancing how our industry uses data to optimize revenues,” said
Jeannie Caruso, CEO, Gaming & Leisure Organization.
“With the ability to integrate outside data sources and match it to a
player profile, the VizExplorer Golden Record gives operators a better
idea of player preferences and overall value across the entire property,
to enable more customized offers. Being recognized by the G&L Board with
the Platinum Award for this solution validates our direction and
dedication to product innovation,” said VizExplorer CTO & Founder Andrew
Cardno.
The annual awards program is administered by Gaming & Leisure, the
preeminent gaming and hospitality industry organization. An esteemed
judging panel of property owners and operators in the gaming and
hospitality industry defines the award categories, reviews the entrants
and selects the award recipients.
VizExplorer will exhibit in booth 3630 at G2E Las Vegas, held October
8-11, 2018 at The Sands Expo. Request
a VizExplorer Golden Record demonstration.
About VizExplorer
VizExplorer offers operational intelligence (OI) solutions to the gaming
industry. The next generation in data-driven decision making, OI lets
businesses analyze live, fast-changing data and take immediate action
using a single toolset. VizExplorer’s tools help enterprises address
smart space and profit optimization, marketing campaign management, CRM
and customer service, and service and dispatch management. VizExplorer
is led by a team of distinguished OI experts, seasoned industry veterans
and world class software developers devoted to building the very best
products backed by extraordinary support. VizExplorer is headquartered
in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com
Contacts
VizExplorer
Solange Jacobs Randolph, 1 858-336-8728
press@vizexplorer.com