Cooper Tire Showcases New Discoverer AT3™ Lineup and Winter Tire Offerings at SEMA Show October 30-November 2
October 30, 2018
FINDLAY, Ohio–(BUSINESS WIRE)–Cooper Tire is showcasing a wide range of its newest and most popular
products in booth #43019 at the Specialty Equipment Market Association
(SEMA) Show in Las Vegas today through Nov. 2.
The new Cooper Discoverer AT3™ lineup encourages SEMA attendees to take
on the road and what lies beyond with three distinct all-season,
all-terrain tires for SUVs and pick-up trucks. The Discoverer AT3 family
of tires includes:
Discoverer AT34S™
The Discoverer AT34S provides reliable performance for SUVs
and pick-up trucks. Featuring Adaptive-Traction Technology™, the
Discoverer AT34S is designed to grip the driving surface,
whether rocky or smooth, in hot or cold weather conditions. The tire is
constructed using an innovative silica-based tread compound and Cooper’s
Secure-Grip™ five-rib, all-terrain pattern to provide off-road driving
capability and excellent wet and dry traction. Its zigzag sipes improve
vehicle stability while reducing stone retention, and uniquely shaped
deep center grooves reduce hydroplaning. Severe weather rated, the
Discoverer AT34S has patented saw tooth technology designed
to trap snow in the tread to provide superior stopping distance on snowy
surfaces. The Discoverer AT34S offers a best-in-class
65,000-mile warranty and is available in 37 sizes from 15- to 20-inch
rim diameters.
Discoverer AT3LT™
Designed to haul heavy loads with less wear, the Discoverer AT3LT
offers Durable-Tread Technology™ to prevent shredding and withstand the
ongoing assault of driving on dirt and gravel. A new cut- and
chip-resistant compound significantly improves performance on sharp
gravel and increases tread wear, and the shape of the tire has been
engineered to balance pressure at the tire-to-road contact area,
providing even on-road tread wear and superior handling. The Discoverer
AT3LT features new Whisper Grooves™ to provide a sound
barrier that reduces road noise as well as stone ejector ledges to
easily discharge stone and gravel for enhanced durability. The tire
carries a best-in-class 60,000-mile warranty and is available in 21
sizes from 16- to 18-inch rim diameters.
Discoverer AT3XLT™
The Discoverer AT3XLT offers the features and durability
found in the Discoverer AT3LT with the added aesthetics and
capability provided by rugged traction shoulders. These large,
interlocking biting edges are built into the tire’s shoulders to offer
traction and grip, additional resistance to abrasion and punctures, and
added visual appeal for proud truck owners. Capable of extreme hauling
and off-roading, the Discoverer AT3XLT offers Durable-Tread
Technology and a best-in-class 60,000-mile warranty. The tire is
available in 29 sizes from 15- to 20-inch rim diameters.
“Launched this summer, the AT3 lineup targets three unique segments of
consumers with tires developed to meet their specific needs. All three
products are reliable tires designed to take on tough driving conditions
and excel in performance,” said Scott Jamieson, Director of Product
Management. “Dealers and distributors have been very excited about this
product. We are beginning to see the consumer response and it is
receiving great feedback.”
In addition to the Discoverer AT3 lineup, Cooper is also featuring two
winter tires at SEMA – the Discoverer True North™ and Evolution
Winter™ – designed to tackle the worst winter weather, from slushy
highway commutes to deep snow. The Discoverer True North offers the
outstanding performance, exceptional reliability, leading technology and
premium features that can only be found in Cooper’s Discoverer line,
while the Evolution Winter offers consumers the performance, handling
and durability synonymous with Cooper at a mid-tier price point in the
Cooper portfolio.
Designed to provide the perfect combination of control and handling for
confident winter driving, the Discoverer True North maintains a tight
grip to the road in cold weather conditions. It features a pliable tread
compound that remains flexible when the temperature drops, offering
supreme control, while maintaining a smooth, quiet and comfortable ride.
The tire is available in 29 sizes from 16- to 19-inch rim diameters for
cars and crossover vehicles.
The Evolution Winter offers a tread design optimized for powering
through deep snow and Cooper’s Snow-Groove™ technology, which channels
snow into the tire tread for biting snow-on-snow grip. The tire is quiet
and capable, and offers the ability to be studded for extreme grip. The
Evolution Winter is available in 48 sizes from 14- to 18-inch rim
diameters for cars and crossover vehicles.
Both the Discoverer True North and Evolution Winter have earned Cooper’s
Weather-Master certification, joining the best-performing winter tires
Cooper has to offer for their tested and trusted performance including
superior stopping distance in winter weather.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a
global family of companies that specializes in the design, manufacture,
marketing and sale of passenger car, light truck, medium truck,
motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio,
with manufacturing, sales, distribution, technical and design operations
within its family of companies located in more than one dozen countries
around the world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire
or www.twitter.com/coopertire.
Contacts
Cooper Tire
Megan James, 419-424-4251
majames@coopertire.com