Mountaingate Capital Platform HS2 Solutions Announces Rebranding to Bounteous and Expands into Canada with Acquisition of Demac Media

DENVER–(BUSINESS WIRE)–Mountaingate Capital portfolio company HS2
, a leading creator of big-picture digital solutions, has
rebranded as Bounteous, uniting its deep capabilities in strategy,
customer experience, engineering, eCommerce, analytics, and digital
marketing across North America. The Bounteous brand combines HS2,
LunaMetrics, Infield Digital, and now, Demac Media, under an integrated
offering of digital competencies, providing more comprehensive digital
transformation solutions for clients than ever before.

The Bounteous new brand identity, logo, and website,,
celebrate the team’s premier capabilities, unsurpassed talent, and
expanded geographic reach. Bounteous, meaning “generously given” or
“plentiful,” speaks to the flow of insights, ideas, imagination, and
innovation across disciplines and business functions.

“The best digital brand experiences are created when we activate the
abundance of data and insights across all the digital touchpoints that
permeate our lives. Everything we do is designed to optimize that flow,
so we can create big-picture digital solutions that drive results for
our clients,” said Phil Hollyer, Bounteous co-founder and CEO.

Keith Schwartz, Bounteous co-founder and President, added, “We are
fueled by the boundless energy, passion, and pure talent that flows
through our team. Now one company united by a shared set of values,
we’ll continue to provide top-notch client service, deep critical
thinking, flawless execution, and excellent business results to our
valued clients and partners.”

Bounteous also announced the acquisition of Demac Media, Canada’s
largest and most established eCommerce agency, and that it will become Bounteous
. Bounteous Canada leverages strategic partnerships with
world-class commerce platforms including Adobe/Magento, Shopify, and
Workarea. With this acquisition, Bounteous now employs close to 400
experts across offices in Chicago, Pittsburgh, San Francisco, Denver,
Berlin, and Toronto.

Bounteous Canada brings its expertise in digital commerce solutions to
the North American enterprise, leveraging more than a decade of
experience across hundreds of leading companies including Sleep Country,
Staples Canada, and the Government of Alberta. Bounteous Canada is the
largest Magento Gold partner in Canada and one of the top Magento
partners globally.

“Bounteous Canada is dedicated to being the best customer experience,
eCommerce, and strategic partner for clients across North America,” said
Mike Brown, who joins Bounteous Canada as its new president with the
acquisition. Brown is the former Chief Growth Officer for ICF Olson and
president of its Canadian subsidiary, where he built what began as a
small mobile technology startup into one of the country’s top digital
agencies, and subsequently guided it through two successive
acquisitions. “By aligning with the strength of Bounteous, we’re able to
both expand the reach of our eCommerce leadership into the U.S., and
also strengthen the complementary capabilities that can deliver results
for our Canadian partners.”

About Bounteous

Founded in 2003 in Chicago, Bounteous delivers comprehensive strategy,
customer experience, engineering, eCommerce, analytics, and digital
marketing solutions to leading Fortune 1000 companies. The company
helped build Domino’s Pizza into one of the world’s most successful
eCommerce brands and serves as the agency of record for Domino’s Canada.
It was recognized as 2018’s Adobe Emerging Partner of the Year and is an
Acquia Preferred Partner and Google Marketing Platform Sales Partner.
For more information, please visit

For the most up-to-date news, follow Bounteous on Twitter,
and Instagram.

About Mountaingate Capital

Mountaingate Capital is a private equity firm based in Denver that
specializes in building and empowering lower middle market companies
with strong growth potential and engaged leadership teams. The firm was
launched by a team of partners with deep investment expertise in four
distinct market sectors: marketing services, business/industrial
services, specialty distribution and specialty manufacturing, including
medical devices. Mountaingate’s focus on organic growth coupled with its
proven customer-centric buy-and-build approach for add-on acquisitions
and shared equity ownership with management creates more value for the
end customer, while forging stronger, more collaborative, and more
successful investment partnerships with management teams. In 2017,
Mountaingate announced the close of its first fund with $395 million in
capital commitments. Mountaingate targets investments in new platform
companies typically with $5 million to $25 million of EBITDA. For more
information on Mountaingate, please visit

Follow Mountaingate on LinkedIn.


Mountaingate Capital
Colton King, 303-390-5001

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