AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros

VP of Marketing and VP of Sales Join to Support Growth and Demand for
Google Marketing Platform Services and Support; Opens New York Office

DENVER–(BUSINESS WIRE)–AdSwerve,
a leading Google Marketing Platform Partner, announced that it has
expanded its senior leadership team with the appointment of Kristina
Yarrington as Vice President of Marketing and JB Sugar, Vice President
of Sales following the company’s recent acquisition of Analytics Pros
and expansion of service offerings for brands and agencies. Coinciding
with the executive appointments is the opening of New York office. This
marks the third office for the company, now with locations in Denver,
Seattle and New York.

Kristina will oversee marketing, brand strategy and positioning for
AdSwerve. With more than a decade of experience managing multi-million
dollar marketing programs, she comes to AdSwerve with broad expertise in
B2B and B2C marketing ranging from startups to Fortune 500 companies
across the telecommunications, consumer packaged goods, technology and
higher education industries. She is a brand visionary and has held
leadership positions overseeing marketing programs and brand strategy
for companies including DHI Group, a global career and recruiting site
network, Alta Colleges, Qwest Communications and Coors.

JB is a senior sales leader with more than 15 years experience managing
digital and mobile sales, marketing and programmatic advertising teams.
He will lead the global sales and accounts teams, responsible for
driving revenue growth, deepening engagement Google and expanding
relationships with brands and agencies. He will be based in the New York
office and joins the company from 4Info, where as the Vice President of
Advertising Sales, he helped the company solve the mobile attribution
challenge for national brand advertisers allowing them to measure sales
at the point of sale. He has also led digital sales strategies for AOL,
Accuweather, Live Nation and a number of Time Inc. media properties.

“Both JB and Kristina grasp the changing environment for marketing and
advertising professionals,” said AdSwerve CEO Clint Tasset. “These hires
follow our recent acquisition of Analytics Pros and both Kristina and JB
are integral to the next phase of our business as we continue to meet
the evolving needs of brand marketers and agency professionals
leveraging Google Marketing platform solutions. In a business were
service is everything, we welcome these seasoned pros and look forward
to expanding our team with a new office New York where our sales and
account manager teams can connect directly with our brand and agency
clients based on the east coast.”

Founded in 2009, AdSwerve is a leading Google Marketing Platform Partner
that recently acquired Analytics pros, a recognized Google Analytics 360
and Google Cloud partner and reseller. Together, the companies provide
services in support of the entire spectrum of the Google Marketing
Platform.

Kristina received her BA in Journalism and Advertising from the
University of Colorado and her Executive Masters of Business
Administration from University of Denver.

JB holds a BA in Political Science from Penn State University.

About AdSwerve
Headquartered in Denver, CO, AdSwerve is a
technology solutions provider for online advertisers and marketers. As a
Google Marketing Platform partner, AdSwerve provides implementation,
technical training, support and strategic consulting for Google’s
advertising technology products to companies and agencies marketing
online.

Contacts

PR Contact:
Fabric Media
Melissa Hourigan, 720-608-1919
melissa@fabricmedia.net

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