Marketing tools and education now available free to woman, minority, and veteran-owned businesses via The Orbiter Project
The Orbiter Project, a 501c3 nonprofit, launches to advance “the
American Dream” for entrepreneurs in need; applications being accepted
now
PARKER, Colo.–(BUSINESS WIRE)–With a mission of helping entrepreneurs succeed in business, The Orbiter
Project launches today. Now entrepreneurs in need and nonprofits will
receive digital marketing education, tools, and community resources free
of charge.
“We succeeded in creating a great software product at our previous
company, ORBTR. But many of our customers were looking at marketing
automation software as a plug-and-play solution to their problems and
that was never the intention,” said Erik Wolf, former ORBTR CEO and now
serving on the Board of Directors for The Orbiter Project.
The new 501c3 nonprofit organization is the next evolution of the
marketing software company ORBTR, entirely restructured within The
Orbiter Project’s nonprofit model. As a nonprofit, The Orbiter Project
will provide marketing automation software without risk to
woman/minority/veteran-owned businesses, nonprofits, unfunded startups,
and at-risk businesses.
“If you’re trying to bake a cake, owning a terrific mixer is obviously
helpful,” Wolf says, “but you also need a strategy for the entire
cake-making process: you have to know what ingredients you need, and how
and when to use them. Software doesn’t make great marketers any more
than expensive mixers make great bakers.”
The centerpiece of The Orbiter Project’s education offering is the
Digital Marketing Academy, a certification course which establishes a
six-part framework detailing everything that goes into a working
strategy from analytics to search engine optimization to social media,
the business purpose for each element, and when a business owner should
deploy each element. The Academy will be available both as a virtual
class and in-person in the Denver area.
“It’s not our intention that small businesses will suddenly stop hiring
agencies, consultants, and developers altogether,” according to Greg
Bond, formerly an ORBTR Integrator and now an Orbiter Project Board
Member, “but rather that entrepreneurs will enter the process with a
blueprint for success, a clear idea of what they are looking for, what
they want to achieve and what the pathway to success looks like whether
their intention is to manage their own marketing, outsource, or a
combination.”
Entrepreneurs can apply for Orbiter Project services at https://orbiterproject.org/get-help/
and accepted applicants will be granted two years of free access to
Orbiter Connect software (formerly ORBTR), all education and classes,
and the digital community.
Subscriptions to the Orbiter Connect marketing software are also
available for sale to all business owners on The Orbiter Project
website. “We consider ourselves more than a software company,” says
Michael Shihinski, an Orbiter Project Board Member and developer, “and
we also know customers still want to purchase our tools, so we didn’t
want to change that. Our hope is that business owners embrace our bigger
message as well. We think that people will feel good about spending with
a charitable organization that will use those funds to strengthen the
small business community.”
ABOUT THE ORBITER PROJECT
The Orbiter Project is a 501c3 charitable nonprofit whose mission is to
bring the American dream closer to reality for nonprofits, disadvantaged
entrepreneurs, and at-risk businesses by providing digital marketing
education, tools, and community free of charge. Based in Parker,
Colorado, The Orbiter Project also makes and sells Orbiter Connect, a
suite of small business marketing software.
For more information for entrepreneurs and donors, please visit https://orbiterproject.org.
Contacts
The Orbiter Project
Erik Wolf, 303-209-7810
erik@orbiterproject.org
