HyperX and Allied Esports Announce HyperX Esports Arena Las Vegas

Naming Rights Partnership the First for a Dedicated Multipurpose
Esports Arena in North America

FOUNTAIN VALLEY, Calif.–(BUSINESS WIRE)–#COUNTERSTRIKEHyperX,
the gaming division of Kingston
Technology Company, Inc.
and Allied Esports, a global esports
entertainment company, today announced an exclusive naming rights
partnership and multiyear agreement under which Allied Esports’ global
flagship property, located at the Luxor Hotel & Casino, was newly named
the HyperX Esports Arena Las Vegas, the first dedicated esports venue on
the Las Vegas Strip.


“HyperX and Allied Esports share a strategy centered on a ‘We’re All
Gamers’ mindset, and with this first-of-its-kind partnership we can
accelerate opportunities to engage fans and create influential content,”
said Simon Temperley, Allied Esports Chief Revenue and Marketing
Officer. “This dynamic relationship is a direct result of Allied
customers’ excitement to use the best gaming equipment on the market and
HyperX’s belief in our vision for content creation.”

The partnership is comprised of co-branded experiences and events,
including unique opportunities with HyperX’s personalities, esports
athletes and influencers; co-branded content and collateral in-venue,
online and on social platforms; marketing, promotion and product
activations; and a prominent retail presence in Las Vegas. The HyperX
Esports Arena Las Vegas branding will be integrated across all social
media platforms starting today.

“HyperX’s commitment and dedication to all things esports has helped to
propel the brand to become a favorite for professional and casual
gamers. Attaining the naming rights for HyperX Esports Arena Las Vegas
allows us a great opportunity to grow our audience,” said Daniel Kelley,
director of marketing, HyperX. “Allied Esports is a respected esports
partner for us and we look forward to announcing more successes with
them.”

The new deal expands on an already robust partnership between Allied
Esports and HyperX. Earlier this year, HyperX became the Official
Peripheral and Arena Partner of the Las Vegas arena, equipping gamers
with HyperX headsets, keyboards, mice and mouse pads for esports
tournaments, special events and daily play.

HyperX was also an Official Partner of Allied Esports’ North American
mobile esports truck this summer with stops at various events, including
the 2018 Electronic Entertainment Expo (E3) in Los Angeles, VidCon 2018
in Anaheim, and Comic-Con 2018 in San Diego.

The new HyperX Esports Arena Las Vegas opened in March 2018 and has
quickly become a global destination for esports fans, players and
streamers, and teams. The venue has staged some of the most popular
esports entertainment events and productions of the year across a
variety of game genres and titles, including Ninja Vegas ’18,
starring streaming sensation Tyler “Ninja” Blevins, and recently
announced two more major events in December: League of Legends All-Star
2018 (Dec. 6-8) and Capcom Cup 2018 (Dec. 14-16). The arena’s nightly
tournaments, including Friday Frags and Saturday Night Speedway, have
become the epicenter of Las Vegas’ growing competitive video gaming
scene. HyperX Esports Arena Las Vegas was recently named Venue of the
Year at the 2018 Tempest Awards, a part of the Esports Business Summit.

As part of the partnership, HyperX will be sponsoring events at HyperX
Esports Arena Las Vegas. From January 9-12 during CES 2019, HyperX is
planning a variety of social and marketing activities that will include
the newly announced HyperX Esports Arena Las Vegas. More information on
the CES activations and other HyperX-sponsored events currently in the
planning stages will be available closer to the event dates.

About HyperX
HyperX is the gaming division of Kingston
Technology Company, Inc., the world’s largest independent memory
manufacturer, with the goal of providing gamers, PC builders, and power
users with high-performance components. For 15 years, the HyperX mission
has been to develop gaming products for gamers – high-speed memory,
solid state drives, headsets, keyboards, mice, USB flash drives, and
mouse pads – to the gaming community and beyond. The award-winning
HyperX brand has carved its name atop the leaderboard by consistently
delivering products that deliver superior comfort, aesthetics,
performance, and reliability. HyperX gear is the choice of pro gamers,
tech enthusiasts, and overclockers worldwide because it meets the most
stringent product specifications and is built with best-in-class
components. HyperX has shipped over 60 million memory modules and 5
million gaming headsets worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, and learn
how HyperX products can enhance your console experience and boost
performance for both you and your PC at hyperxgaming.com. Whatever your
skill level, whatever genres you play, we embrace all gaming enthusiasts
everywhere with our core belief — We’re All Gamers.

Website: http://www.hyperxgaming.com/
Twitter:
https://twitter.com/HyperX
Instagram:
https://www.instagram.com/hyperx/
Facebook:
http://www.facebook.com/hyperxcommunity
Youtube:
https://www.youtube.com/user/kingstonhyperx

About Allied Esports
Allied Esports is a premier esports
entertainment company with a global network of dedicated esports
properties and content production facilities. Its mission is to connect
players, streamers and fans via integrated arenas and mobile esports
trucks around the world that serve as both gaming battlegrounds and
every day content generation hubs. Allied Esports is a subsidiary of
Ourgame International (SEHK:899), owner of WPT Enterprises, Inc., the
operator of The World Poker Tour.

The Allied Esports Property Network currently spans ten properties in
the top three esports markets across the globe: North America’s HyperX
Esports Arena Las Vegas, Esports Arena Orange County, Esports Arena
Oakland and Esports Truck “Big Meta”; Europe’s ELC Gaming, Esports Truck
“Big Betty” and Esports Studio in Hamburg, Germany; and China’s Lianmeng
Dianjing in Beijing, Lianmeng Dianjing SEG Arena in Shenzhen, Lianmeng
Dianjing Tianjin Arena and Lianmeng Dianjing Gui’an Arena.

For more information, visit AlliedEsports.gg
and follow @AlliedEsports on social media.

Editor’s Note: For additional information or executive
interviews, please contact Mark Tekunoff, Kingston Technology Company,
Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708,
714-438-2791(Voice). Press images can be found in Kingston’s press room here.

Kingston, the Kingston logo, HyperX and the HyperX logo are registered
trademarks or trademarks of Kingston Technology Corporation in the U.S.
and/or other countries. All registered trademarks and trademarks are
property of their respective owners.

Contacts

HyperX
Mark Tekunoff, 714-438-2791
mark_tekunoff@hyperxgaming.com
or
Allied
Esports International
Brian Fisher
brian@esportsallied.com
or
Walt
& Company for HyperX
Carla Mancebo
408-369-7200 x1049
cmancebo@walt.com

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