Redneck Riviera Whiskey Expands into Arkansas

PORTLAND, Ore.–(BUSINESS WIRE)–$EAST #redneckriviera–Eastside Distilling, Inc. (NASDAQ: EAST), maker of craft spirits, today
announced that Redneck Riviera Whiskey will be distributed by Central
Distributors in the state of Arkansas. With the addition of Arkansas,
Redneck Riviera Whiskey is now available throughout the entire Southeast
U.S. region. Central Distributors is an Arkansas family owned Wholesale
Wine, Spirits and Beer business started by the Hastings family in 1935.
Redneck Riviera Whiskey is a joint collaboration between Eastside and
John Rich, the multi-platinum country-music artist and one-half of the
award-winning duo Big & Rich.

Jarrett Catalani, Senior Vice President of Sales for Eastside
Distilling, said, “We are very pleased to have Central Distributors
assisting us to drive adoption of Redneck Riviera Whiskey to the
retailers, bars and restaurants of Arkansas. Arkansas was the hole in
the middle of the donut for us in the Southeast U.S., and with this
agreement, we are now available to the entire region. With Redneck
Riviera Whiskey now available to more than 75% of the states in the
U.S., and more than that from a population standpoint, our strategy to
develop the product into a true national brand is nearly complete.”

Redneck Riviera Whiskey is a small batch whiskey with vanilla honey
smoothness and a subtle finish that consumers are sure to love. Redneck
Riviera Whiskey was crafted by the famed distilling team at Eastside,
headed up by Mel Heim and Travis Schoney. The team painstakingly
developed what Eastside and John Rich believe is a superb whiskey unlike
any other on the market, working over many months, with input from John
Rich and friends.

Launched in February 2018, Redneck Riviera Whiskey is now distributed in
Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida,
North Carolina, South Carolina, North Dakota, South Dakota, Oregon,
Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa,
Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado,
Nevada, Arizona, Indiana, Maryland, the District of Columbia, New York,
New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine
and Arkansas.

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates
America’s hard-working men and women. Built for people who live to turn
up the music and have fun with friends and family, Redneck Riviera is
America’s ‘Work Hard, Play Hard’ brand that offers something for
everyone who likes to rock the red, white and blue all year long.
Launched in 2014, the brand brings these values to life through
footwear, apparel, hospitality, food, spirits and licensed products in a
variety of categories. Redneck Riviera has expanded its reach with the
opening of a honky-tonk bar. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing
high-quality, award-winning craft spirits in Portland, Oregon since
2008. The company is distinguished by its highly decorated product
lineup that includes Burnside Bourbon, West End American Whiskey, Goose
Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee
Rum and a distinctive line of fruit infused spirits. Eastside Distilling
is majority owner of Big Bottom Distilling (makers of The Ninety One
Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera
Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are
crafted from natural ingredients for quality and taste. Eastside’s
MotherLode Bottling subsidiary is one of the Northwest’s leading
independent spirit bottlers and ready-to-drink canners. For more
information visit: www.eastsidedistilling.com
or follow the company on Twitter
and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking
statements. Such matters involve risks and uncertainties that may cause
actual results to differ materially, including the following: changes in
economic conditions; general competitive factors; acceptance of the
Company’s products in the market; the Company’s success in obtaining new
customers; the Company’s success in product development; the Company’s
ability to execute its business model and strategic plans; the Company’s
success in integrating acquired entities and assets, and all the risks
and related information described from time to time in the Company’s
filings with the Securities and Exchange Commission (“SEC”), including
the financial statements and related information contained in the
Company’s Annual Report on Form 10-K and interim Quarterly Reports on
Form 10-Q. Examples of forward-looking statements in this release may
include statements related to our strategic focus, product verticals,
anticipated revenue, and profitability. The Company assumes no
obligation to update the cautionary information in this release.

Contacts

Company Contact:
Eastside Distilling
Steve Shum, CFO
971-888-4264
inquiries@eastsidedistilling.com
or
Investors:
Lytham
Partners, LLC
Robert Blum, Joe Diaz or Joe Dorame
602-889-9700
east@lythampartners.com

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