Kentwood Real Estate Unveils Fresh Look for Iconic Brand
December 14, 2018
Colorado’s Elite Luxury Real Estate Brokerage Caps off 2018 with New
Modern Branding
DENVER–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/branding?src=hash” target=”_blank”gt;#brandinglt;/agt;–Kentwood
Real Estate, Colorado’s elite luxury brokerage, is stronger than
ever from its best-in-class top-producing REALTORS® to its Northern
expansion recently announced. Taking the iconic brand a step further in
today’s modern real estate landscape, Kentwood President and CEO
Gretchen Rosenberg revealed a refreshed Kentwood Real Estate brand to
hundreds of REALTORS® at its all-company meeting on December 12, 2018.
“Our new branding is a representation of our elite group of Colorado’s
top-producing brokers,” said Rosenberg. “All great brands, including
Kentwood, must evolve and adapt. This new modern look takes the legacy
of the Kentwood tree and color palette and brings it to the next level,
which I have no-doubt will give our brokers an advantage in today’s
progressive digital real estate era.”
The iconic green Kentwood tree has been updated to be brighter and more
modern, which appeals to Colorado’s current and future homebuyers and
sellers – while being instantly distinguishable as Kentwood. The
Kentwood tree is the symbol of the brand’s roots in Colorado and of the
commitment to the building blocks of home and the strength of community.
“While companies naturally change over time, we will never lose sight of
who we are and who we serve,” added Rosenberg. “Refreshing Kentwood’s
legacy brand was an essential next step across our residential, luxury
and commercial branches to offer our clients and brokers a visual
representation of our evolution in the modern luxury space.”
According to Rosenberg, input from over 35 internal and external
stakeholders factored into the initial steps of the new brand statement
and meaning. From there, a focus group of Kentwood’s management and
leadership team worked closely with the imaging agency, Studio
Mast, to finalize the brand refresh, which is the second time in the
37-year history of the esteemed brokerage.
In the coming months, Coloradans will begin to see the new logo on yard
signs, office fronts and in advertising materials. The fresh take on the
iconic brand will also be displayed on Kentwood.com
and social media.
About Kentwood
Kentwood Real Estate is dedicated to building on its legacy of being
“Colorado’s Premier Real Estate Company” through the highest producing,
most knowledgeable, caring and experienced brokers in the country who
offer the highest quality customer service experience. Kentwood produces
more sales volume per agent than 99 percent of the real estate companies
in the U.S.
Kentwood Real Estate is comprised of Kentwood Real Estate DTC, Kentwood
Real Estate Cherry Creek, Kentwood City Properties in downtown Denver
and Kentwood Northern Properties in Fort Collins. For more information,
visit Kentwood Real Estate online at www.kentwood.com
Contacts
Andrea Kalmanovitz | Andrea@decibelblue.com
| 602.980.2040
Megan Breinig | Megan@decibelblue.com
| 928.300.4431