Get a Feel for Future Mobility with Hyundai MOBIS at CES® 2019
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Hyundai MOBIS to showcase developments aligned with future industry
trends, eco-friendly, intelligent lighting and in-car infotainment at
CES® 2019 -
Building upon its focus on the future, Hyundai MOBIS will let visitors
experience the car of tomorrow with “Virtual Touch,” emotion
recognition and windshield display technology -
The global auto tech supplier comes to CES® ready for
business and to build upon 2018’s globalization momentum
SEOUL, South Korea–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Automotive?src=hash” target=”_blank”gt;#Automotivelt;/agt;–Hyundai
MOBIS (KRX:012330), the world’s seventh largest automotive tier-one
supplier, based in Seoul, Korea, will showcase its vision of the car of
the future and innovations it is developing for it at CES®
2019, January 7-11, in Las Vegas, Nevada. This will be Hyundai MOBIS’
fourth consecutive year at the world’s largest consumer technology show.
It plans to build upon its reputation as a leader of future vehicle
technology by introducing several new autonomous driving, eco-friendly,
intelligent lighting, and infotainment and cockpit experience
technologies.
Hyundai MOBIS’ presence at CES® comes on the heels of
exciting OEM partner reveals and announcements made earlier in the year
centered around the supplier’s increased investment in autonomous
driving technology R&D, and added focus on increasing its autonomous
driving engineer and technical team.
Focused on the Future
While the global tier-one auto supplier supports many OEM customers to
address today’s automotive industry demands, Hyundai MOBIS will give CES®
attendees a first-hand look and feel of how future mobility will evolve
the car of the future, presenting a number of technologies that can only
be experienced with Level 4 and 5 autonomous vehicles where the driver
does not have to pay attention to the road.
“Hyundai MOBIS is committed to developing technologies that will become
essential parts of the vehicle of the future, and we are proud of the
agility with which we are able to bring these concepts to life,” said
Senior Vice President and Head of the Electrical and Electronics R&D
Center, Jaeho Chang. “This year at CES®, Hyundai MOBIS will
give attendees, and the world, a broad-spectrum view of how the vehicle
of the future will evolve as the role of the driver transitions into a
passenger.”
Attendees that visit Hyundai MOBIS’ more than 4,700 square foot exhibit
will be able to interact with their
Autonomous Driving Interior Concept Car—complete with:
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Virtual Touch Technology – interior infotainment controls that
recognize a driver’s gestures in the air, instead of touch screen
displays. For example, the driver can enjoy a movie on autonomous
driving mode and use tap gestures in the air to select other movies or
adjust the volume. -
Emotional Recognition Technology – an AI platform categorizes a
driver’s/passenger’s emotion to automatically change the interior
ambiance of the vehicle, cater to various “moods” while sharing the
emotions of drivers/passengers in nearby vehicles also outfitted with
this technology—helping to avoid potential accidents among disengaged
or distracted drivers/passengers. -
Windshield Display Technology – a windshield that is
transparent during manual driving mode, but when changed to autonomous
driving mode, can be blacked out and used to view everything from trip
navigation updates to movies and streaming entertainment. -
Hydrogen Fuel Cell Technology – electricity generated from
combining hydrogen injected with fuel and oxygen can power a vehicle
that emits only pure water—a technology that is expected to grow
rapidly in the future. Hyundai MOBIS will showcase latest developments
at their Hydrogen Fuel Cell Zone at CES®.
Hyundai MOBIS will also showcase their “Communication Lighting
Concept,”—a technology that builds upon the supplier’s Advanced
Driver-Assist System (ADAS) linked Advanced Drive Beam (ADB) technology
announced earlier this year. The concept enables autonomous vehicles to
communicate with pedestrians and other vehicles on the road using
intelligent lighting. Hyundai MOBIS plans to showcase the concept at CES®
at a time when the U.S. looks to revise its banning policy on
ADB-enabled, self-dimming headlamps used on U.S. roads.
Ready for Business
On January 8, Hyundai MOBIS will host a technology presentation
at their CES® booth focused on the global supplier’s
autonomous driving, connectivity and advanced automotive lighting
solutions. On stage to present from Hyundai MOBIS will be Vice President
of In-vehicle Infotainment System Development, Carsten Weiss, and
Director of Lamp Engineering, Mirco Goetz.
For OEMs, suppliers and tech companies in the future mobility space
wishing to learn more about partnering with Hyundai MOBIS, the company
will host meetings and private showings of additional ADAS-, and
infotainment-focused products on the second floor of the Hyundai MOBIS
exhibit.
Hyundai MOBIS welcomes all visitors from January 7-11 at Booth 3931 in
the North Hall of the Las Vegas Convention and World Trade Center.
About Hyundai MOBIS
Hyundai MOBIS is a global tier-1 automotive supplier. Established in
1977, headquartered in Seoul, Korea. The corporate philosophy is to
become a lifetime partner with technologies for automobiles and people.
Manufacturing operations are in over 30 locations in 10 countries,
including Korea, China, Germany, India, four manufacturing sites in the
U.S. in Alabama, Georgia, Detroit and Toledo, and a Technical Center
near Detroit. Products include automotive modules (chassis, cockpit and
front-end), brakes, suspensions, airbags, lamps, automotive electronics.
R&D headquarters are in Korea with 4 technical centers in Germany,
China, India, and the U.S.
Hyundai MOBIS has mass-produced a great number of ADAS technologies and
green car components. For more information, please visit http://mobis.co.kr.
Contacts
Hyundai MOBIS
Choon Kee Hwang
+82-2-2018-5519
ckhwang@mobis.co.kr
