Learning Resources® Continues Its Commitment to Screen-Free Coding with the Launch of Coding Critters™, Geared toward Children as Young as Four
VERNON HILLS, Ill.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/codingcritters?src=hash” target=”_blank”gt;#codingcritterslt;/agt;–In a recent survey conducted by educational toy company Learning
Resources®, 70% of parents felt that children should start learning
basic coding skills as early as age five. During the last three years,
the company has established itself as a leader in early screen-free
coding. Last year, the company’s coding robot, Botley, helped define a
new category of screen-free coding toys. Botley went on to win 13 awards
and is a current nominee for a Toy of the Year Award in the Innovation
category. Botley was also featured twice on NBC’s TODAY Show,
named “Best of CES 2018” by Reuters and “Best Toy of the Year 2018” by Parents
Magazine.
Now, the company’s newest offering brings these critical 21st-century
skills to kids as young as four. Meet the Coding Critters: three
adorable interactive pets that introduce real coding concepts through
fun and interactive storybook coding adventures. Coding Critters make
their official debut at the Consumer Electronics Show (CES) in Las Vegas
January 8-11, and will be available in June 2019.
“There’s no doubt that coding is a critical 21st-century skill. The
sooner kids are exposed to it, the more natural and intuitive coding
will be,” says Marie LaPlante, CMO of Learning Resources, “By creating
an interactive play pet that seamlessly integrates elements such as
sequential logic and critical thinking, Coding Critters are an
innovative way to help preschoolers lay a solid foundation for future
coding skills.”
Check out Coding Critters on the Show Floor at Sands Expo
Center/Booth #44170.
Meet the Coding Critters!
-
Interactive pets – Code along with puppies Ranger & Zip, kitties
Scamper & Sneaker, or dinos Rumble & Bumble -
100% screen-free – Introduce coding skills without a smartphone or
tablet -
Storybook coding – Code-along story challenges build skills through
imaginative play -
Interactive playsets – Code the critters to play fetch, hide and seek,
and more -
Easy to use – Coding Critters are simple enough to use right out of
the box and challenging enough to grow with kids’ skills -
Play Mode – Feed, pet, and take care of new friends in this mode
filled with fun sounds & motions -
Stealthy STEM – Kids build their understanding of STEM skills
including sequential logic, critical thinking, and problem-solving
every time they play.
Coding Critters will be highlighted in a panel at CES entitled “Cracking
the Coding Question, Why Learn to Code?” on Thursday, January 10th
at 9:40AM. Coding Critters inventor, Michael Blaustein, will participate
in the panel, and speak to the many ways the product line can teach kids
to experiment while providing the confidence to make mistakes and
iterate.
Ages 4+. Coding Critters MSRP: $39.99. Coding Critters includes a
13-piece activity set, and are available online at www.learningresources.com/codingcritters
About Learning Resources:
We’re the toy cash registers that help kids learn to count. We’re the
alphabet puzzle blocks that inspire a love of reading. We’re the coding
mouse that schools use to prepare students for tomorrow. We are Learning
Resources®—and our mission is to help kids love to learn. For over 30
years we’ve been the leader in educational toys, with more than 1,000
items sold in over 80 countries. Our toys are designed to help children
build educational skills… and get ready to take on the world. For more
information, visit www.learningresources.com,
or follow the brand on Twitter @LearningHandsOn,
Facebook @LearningResources
and Instagram @learningresources.
Contacts
Austin McClelland
Brilliant PR & Marketing
Austin@BrilliantPRM.com
630.624.2380
