Tom’s Urban Strengthens Leadership Team

Leader in the Emerging Eater-tainment Segment Adds Three Key Roles to
Support Company’s Growth Plans

DENVER–(BUSINESS WIRE)–Tom’s
Urban, a fast growing eater-tainment concept and modern casual
dining restaurant, today announced it has strengthened its leadership
team by adding three key roles to help catalyze the brand’s growth plan.
The Company appointed Jane Crouse to Director of Training and
Development, Lori Belloir to Director of Design and Communication, and
Joanna Sanchez to Vice President of National Event Sales. All three
positions will report to Shannon McNiel, President and Chief Operating
Officer.

As Director of Training and Development, Jane Crouse will play a
critical and strategic role, developing a new store toolkit to support
the Company’s future growth plans. Crouse will spearhead new hires and
training at opening locations, a crucial role to get each humming and
operating efficiently as quickly as possible. She is joining Tom’s Urban
from Texas Roadhouse, the western themed steak house. As a veteran in
the service and fast casual industry with extensive operational
experience, Crouse won the brand’s Service Manager and Kitchen Manager
of the Year awards in consecutive years. Most recently, Crouse held the
position of Corporate Training and Development Coach at Texas Roadhouse,
supporting 160 locations.

Lori Belloir is joining as Director of Design and Communication. In her
role, Belloir will be responsible for all internal and external
communication with the company. Belloir will develop and manage all
aspects of the Tom’s Urban brand design and creative outputs and will
play an integral role in publicizing Tom’s Urban’s new interactive
entertainment platforms.

With over 20 years of experience in sales and hospitality, Tom’s Urban’s
new Vice President of National Events Sales, Joanna Sanchez, will be
responsible for developing and implementing the company’s event sales
programs at all current and future locations. Tom’s Urban is an industry
leader in creating standalone events and experiences for its customers
and Sanchez has been instrumental in strengthening the sales programs in
existing locations while continue to make the Company’s L.A. LIVE
location an industry leader in the private event category.

“We are pleased to have these three exceptional leaders joining our
Tom’s Urban team as we continue to grow and enhance our brand,” says
Shannon McNiel, President and COO of Tom’s Urban. “Tom’s Urban has a
truly unique edge in today’s eater-tainment space offering our guests a
memorable experience with our innovative menu, extensive drink offerings
and immersive entertainment options. Joanna, Jane, and Lori will play a
vital role in strengthening our team to help us achieve our short- and
long-term strategic growth objectives.”

Tom’s Urban is owned by Black Shamrock Partners, formerly Consumer
Concept Group, a Denver-based investment and operating company, focused
on launching, operating and investing in Experience Based Lifestyle
Economy brands in the consumer, lifestyle and event sectors. Tom’s Urban
has locations currently at LA LIVE in Los Angeles, Mohegan Sun in
Connecticut, NYNY Hotel in Las Vegas, Ilani Casino in Portland and
Denver International Airport.

About Tom’s Urban

Partners Rick Schaden and Tom Ryan founded Tom’s Urban to be a leading
eater-tainment destination where guests can enjoy a modern American
comfort menu offering of entrées and small plates with a twist in a
polished casual restaurant setting. Tom’s Urban offers the best of
everything – breakfast, lunch, dinner, late night, epic handcrafted
cocktails and cold beer, and good company in a hip, inviting and
entertaining atmosphere. For more information, visit www.tomsurban.com.

About Black Shamrock Partners

Black Shamrock Partners, formerly Consumer Concept Group, is an
innovative investment and operating company, focused on launching,
operating and investing in consumer, franchising and lifestyle brands.
They also invest opportunistically in private businesses, real estate
and alongside alternative investment managers. Black Shamrock Partners
is guided by a relentless focus on investing in tomorrow’s demands and
is managed by a group of officers with deep expertise in the restaurant,
lifestyle, entertainment and sports industries. Their investment
philosophy is rigorously centered on aligning interests and the virtues
of patient capital, allowing them to pursue growth plans and make
strategic decisions solely in the best interests of the companies in
which they invest.

Contacts

Jennifer Mazzabufi
BlackShamrock@icrinc.com