Iteris and Cisco Partner to Deliver Smart City Connected Roadway Solutions

Launching in Las Vegas, Initiative Seeks to Make Nation’s Roadways
Safer and More Efficient

• Strategic partnership will see integration of Iteris’ video
  detection platform with Cisco Kinetic’s advanced networking
  capabilities
• Collaborative programs will focus on pedestrian safety and
  connected vehicle applications

SANTA ANA, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/search?q=%24ITI&src=ctag” target=”_blank”gt;$ITIlt;/agt; lt;a href=”https://twitter.com/hashtag/InternetofThings?src=hash” target=”_blank”gt;#InternetofThingslt;/agt;–Iteris,
Inc. (NASDAQ: ITI), the global leader in applied informatics for
transportation and agriculture, today announced a strategic partnership
with Cisco that will promote Cisco’s Connected Roadway solution through
several initiatives between the two companies.

Iteris and Cisco have deployed an edge-processing internet-of-things
(IoT) solution with the City of Las Vegas that will combine data feeds
from the Iteris Vantage Next video detection platform with the Cisco
Kinetic software solution to analyze multimodal data from vehicles,
bicycles and pedestrians for a number of high-value use cases to improve
traffic flow and reduce congestion.

Pedestrian safety and connected vehicle applications in particular will
be highlighted throughout the collaborative program, which will include
a demonstration at the Smart Cities Innovation Accelerator during this
week’s The Innovator’s Forum in Las Vegas.

“Las Vegas is renowned for its heavy pedestrian traffic, so we are
constantly working to deploy innovative, multimodal technologies to
better manage the flow of vehicles and people,” said Michael Sherwood,
director of information technologies at the City of Las Vegas. “Iteris’
integration with Cisco’s Connected Roadway solution will produce
insights that highlight the advantages video detection and advanced
networking can have on a city’s transportation system.”

“We are excited to showcase how seamlessly Iteris’ advanced video
detection integrates with Cisco’s industry-leading networking
capabilities to ultimately enhance safety and mobility across the
nation’s transportation networks,” said Todd Kreter, senior vice
president and general manager, Roadway Sensors at Iteris. “Iteris has
been a key proponent of connected vehicle integration for many years,
and this partnership with Cisco is further testament to our dedication
to advancing multimodal safety technology throughout our business.”

Additionally, through a broader partnership agreement, Iteris and Cisco
will address smart city initiatives through joint sales and co-marketing
activities to key accounts across the United States. This will include
highlighting the integration of Cisco communication systems into current
and future projects, ensuring its mutual customers have the most secure
and reliable communication infrastructure for their end-to-end
transportation systems. In addition, by integrating Cisco hardware and
software at the edge, the Iteris intersection-as-a-service™
offering will be able to support advanced capabilities for edge
processing, as well as larger data sets and connected vehicles
applications.

Future integration of Iteris video and radar detection sensors with the
Cisco Kinetic platform will be showcased at intelligent transportation
systems conferences throughout the year, including the upcoming ITS
America Annual Meeting in Washington, DC, from June 4-7, 2019.

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation
and agriculture, turning big data into big breakthrough solutions. We
collect, aggregate and analyze data on traffic, roads, weather, water,
soil and crops to generate precise informatics that lead to safer
transportation and smarter farming. Municipalities, government agencies,
crop science companies, farmers and agronomists around the world use our
solutions to make roads safer and travel more efficient, as well as
farmlands more sustainable, healthy and productive. Visit www.iteris.com
for more information and join the conversation on Twitter,
LinkedIn
and Facebook.

Iteris Forward-Looking Statements

This release contains forward-looking statements, which speak only as of
the date hereof and are based upon our current expectations and the
information available to us at this time. Words such as “believes,”
“anticipates,” “expects,” “intends,” “plans,” “seeks,” “estimates,”
“may,” “should,” “will,” “can,” and variations of these words or similar
expressions are intended to identify forward-looking statements. These
statements include, but are not limited to, statements about the
anticipated results and benefits in collaborating with another company
and integrating with its solution, and success and capabilities of our
Vantage video detection platform products and related services. Such
statements are not guarantees of future performance and are subject to
certain risks, uncertainties, and assumptions that are difficult to
predict, and actual results could differ materially and adversely from
those expressed in any forward-looking statements as a result of various
factors.

Important factors that may cause such a difference include, but are not
limited to, our ability to successfully integrate and deliver our video
detection platform solution (and data feeds) on a timely and
cost-efficient basis; ability of the integrated technologies to combine
data feeds and analyze multimodal data to improve traffic flow and
safety; the future adoption of technology based analytics solutions in
the transportation market, the challenges in the development of
software-based solutions; and the potential impact of product and
service offerings from competitors and such competitors’ patent coverage
and claims. Further information on Iteris, Inc., including additional
risk factors that may affect our forward looking statements, is
contained in our Annual Report on Form 10-K, our Quarterly Reports on
Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings
that are available through the SEC’s website (www.sec.gov).

Contacts

Iteris Contact
David Sadeghi
Tel: (949) 270-9523
Email:
dsadeghi@iteris.com

Investor Relations
MKR Group, Inc.
Todd Kehrli
Tel:
(323) 468-2300
Email: iti@mkr-group.com