Eastside Distilling Starts Shipping the All-New Redneck Riviera Whiskey “Granny Rich Reserve”
February 5, 2019
PORTLAND, Ore.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/search?q=%24EAST&src=ctag” target=”_blank”gt;$EASTlt;/agt; lt;a href=”https://twitter.com/hashtag/redneckriviera?src=hash” target=”_blank”gt;#redneckrivieralt;/agt;–Eastside Distilling, Inc. (NASDAQ: EAST) today announced that the new
reserve Redneck Riviera Whiskey, “Granny Rich Reserve,” has started to
ship. Granny Rich Reserve is a premium priced blend of traditional corn
whiskey, aged 3 years or more, blended with American single malt aged at
least 4 years. It is designed to meet the expectations of the most
critical whiskey drinkers, including Granny Rich herself.
John Rich commented, “When thinking about a Reserve version of Redneck
Riviera Whiskey, I immediately thought of my Granny Rich! Granny knows
what it means to be a “Work Hard, Play Hard” American, and at 86 years
young, she is more matured and refined just like the whiskey that bears
her name and likeness. The launch of Granny Rich Reserve is a proud
moment for our family, and a tip of the hat to this fine lady! Cheers to
America’s Granny! Queen of the working class and new American royalty!”
Mel Heim, Master Distiller of Eastside Distilling, commented, “The
whiskey has a wonderful caramel and candy corn aroma from the addition
of sweeter malt grain blended with the dessert notes of the aged
whiskey. John really wanted to highlight our favorite characteristic of
our signature Redneck Riviera Whiskey, namely its smoothness and
‘sipability.’ We went to work sourcing the vintage varieties of whiskey
used for that product and designed a blend that exemplified Granny:
mature and good natured with a surprising kick! It’s all nicely rounded
with the higher 43% ABV, or 86 proof. We can’t tell you why 86 because
proof is just a number <wink>.”
Robert Manfredonia, President of Eastside Distilling, added, “We are
excited about our first line extension with the Redneck Riviera Brand –
Granny Rich Reserve. We are currently shipping to our distribution
partners and will be formally launching the brand in late February/early
March. Based on the success of Redneck Riviera Whiskey, we feel that
Granny Rich Reserve will be well received by both retailers and
consumers.”
Redneck Riviera Whiskey and the Granny Rich Reserve is a joint
collaboration between Eastside and John Rich, the multi-platinum
country-music artist and one-half of the award-winning duo Big & Rich.
The Original Redneck Riviera Whiskey and the Granny Rich Reserve were
crafted by the famed distilling team at Eastside, headed up by Mel Heim
and Travis Schoney. The team developed what Eastside and John Rich
believe is a superb reserve whiskey that meets even the lofty standards
of Granny Rich.
John Rich and Eastside have taken to heart the Folds of Honor mission
and have been active advocates on behalf of the foundation, raising
hundreds of thousands of dollars in 2018 through the sale of Redneck
Riviera Whiskey. Since 2007, the Folds of Honor Foundation has carried
forth this singular, noble mission – to provide educational scholarships
to spouses and children of America’s fallen and disabled
service-members. Their motto says it best: “Honor Their Sacrifice.
Educate Their Legacy.”
Launched in February 2018, the original Redneck Riviera Whiskey is now
distributed in Texas, California, Louisiana, Alabama, Georgia,
Mississippi, Florida, North Carolina, South Carolina, North Dakota,
South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri,
Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan,
Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, The District of
Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont,
New Hampshire, Maine and Arkansas.
About Redneck Riviera
Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates
America’s hard-working men and women. Built for people who live to turn
up the music and have fun with friends and family, Redneck Riviera is
America’s ‘Work Hard, Play Hard’ brand that offers something for
everyone who likes to rock the red, white and blue all year long.
Launched in 2014, the brand brings these values to life through
footwear, apparel, hospitality, food, spirits and licensed products in a
variety of categories. Redneck Riviera has expanded its reach with the
opening of a honky-tonk bar. More information can be found here.
About Eastside Distilling
Eastside Distilling, Inc. (NASDAQ: EAST) has been producing
high-quality, award-winning craft spirits in Portland, Oregon since
2008. The company is distinguished by its highly decorated product
lineup that includes Redneck Riviera Whiskey, Burnside Bourbon, West End
American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato
Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused
spirits. Eastside Distilling is majority owner of Big Bottom Distilling
(makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey)
and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck
Riviera spirits are crafted from natural ingredients for quality and
taste. Eastside’s Craft Bottling + Canning subsidiary is one of the
Northwest’s leading independent spirit bottlers and ready-to-drink
canners. For more information visit: www.eastsidedistilling.com
or follow the company on Twitter
and Facebook.
Important Cautions Regarding Forward-Looking Statements
Certain matters discussed in this press release may be forward-looking
statements. Such matters involve risks and uncertainties that may cause
actual results to differ materially, including the following: changes in
economic conditions; general competitive factors; acceptance of the
Company’s products in the market; the Company’s success in obtaining new
customers; the Company’s success in product development; the Company’s
ability to execute its business model and strategic plans; the Company’s
success in integrating acquired entities and assets, and all the risks
and related information described from time to time in the Company’s
filings with the Securities and Exchange Commission (“SEC”), including
the financial statements and related information contained in the
Company’s Annual Report on Form 10-K and interim Quarterly Reports on
Form 10-Q. Examples of forward-looking statements in this release may
include statements related to our strategic focus, product verticals,
anticipated revenue, and profitability. The Company assumes no
obligation to update the cautionary information in this release.
Contacts
Company Contact:
Eastside Distilling
Steve Shum, CFO
971-888-4264
inquiries@eastsidedistilling.com
Investors:
Robert Blum, Joe Diaz or Joe Dorame
Lytham
Partners, LLC
602-889-9700
east@lythampartners.com