InMoment Unveils Market Experience (MX) Cloud, Giving Brands Access to Important Intelligence that Impacts Customer, Employee Experience and their Ability to Compete in the Experience Economy

—MX Cloud integral component in InMoment’s new Experience
Intelligence™ (XI) Platform, surfacing insights from campaigns,
competition, non-purchasers
—Connects, shares seamlessly
with Customer Experience (CX) and Employee Experience Clouds
—Powered
by data science, intelligence can be easily shared between clouds to
promote more comprehensive understanding, cultural change, smarter action

SALT LAKE CITY–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CEM?src=hash” target=”_blank”gt;#CEMlt;/agt;–InMoment, the leading provider of Experience Intelligence (XI), today
introduced the Market Experience (EX) Cloud™, an integral component in
the company’s pioneering Experience
Intelligence (XI) Platform™, which also launched today.

The experience ecosystem includes signals from employees and customers,
however there are other factors that also play a role in how these
important audiences relate to and influence a brand’s success. Marketing
campaigns, how products perform over time, non-buyers and even the
competition play important roles. Unfortunately, it has been difficult
to capture, distill and connect this type of intelligence with
traditional CX and EX feedback to provide a comprehensive view. That is
a challenge no longer.

For nearly 15 years, InMoment has offered core market research
functions, including product, campaign and non-purchaser research, as
well as benchmark studies, all conducted through professional services
and with the help of expert data scientists. Today, with the launch of
the new MX Cloud, we are able to automate many of these functions,
connecting the intelligence gathered seamlessly to customer
experience and employee
experience leaders, and making it simple to share and socialize
findings. InMoment’s XI
Platform is uniquely able to help brands take this critical step,
solving the problem of siloed insights and helping build collaborative
and customer-centric cultures, which are two of the most foundational,
yet difficult to achieve drivers of positive business outcomes.

The InMoment Market Experience (MX) Cloud allows brands to gain this
intelligence through distinct features, including:

• Market Surveys: Empower users to quickly create and distribute
  ad-hoc surveys that provide answers on-the-fly.
• Panel: Access market data outside of CX and EX, including how
  campaigns and new products are performing, the opinions of non-buyers
  and targeted buyer sample groups, and more.
• Experience Benchmark: Our automated benchmarking solution
  captures unstructured data from review sites, social media and surveys
  to show you where you rank against your top competitors in near real
  time.

“As customer expectations rise, the imperative for businesses to get
more intelligent in creating meaningful experiences is more critical
than ever,” said Simon Fraser, VP Experience Intelligence Strategy at
InMoment, and seasoned former market research professional, having
worked previously with Nielsen Company consulting with leading global
brands. “Traditional market research methods are too slow and costly to
fill all the gaps in this understanding. The new MX Cloud, powered by
the XI Platform’s data science core, automates what machines do best,
providing speed and scale that traditional approaches simply cannot. As
a result, InMoment can unite the most essential intelligence, in real
time, and on a single, seamless platform for infinitely more value.”

The MX Cloud can be purchased as a stand-alone solution, or in
combination with the CX
and EX
clouds.

For more information about the MX Cloud, visit www.inmoment.com/MX.

About InMoment

InMoment™
is the leader in Experience Intelligence (XI), transforming metrics into
meaning to drive high-value business decisions and relationships with
both customers and employees. The company’s cloud-native XI Platform is
engineered with data science at the core, and specifically architected
to harness intelligence from across the entire experience ecosystem to
deliver clear business value. The platform features three clouds that
all work seamlessly together to give companies a comprehensive
understanding of the most important factors impacting their bottom
lines, including: Customer Experience (CX) Cloud, Employee Experience
Cloud, and Market Experience Cloud. InMoment’s approach of providing
strategic technical, best practice and thought leadership support
ensures that our nearly 500 brands across 95 countries realize maximum
business impact.

Contacts

Lisa Davis
VP Communications, InMoment
+1 801.230.9399
ldavis@inmoment.com