TransPerfect’s Tech Division Debuts Enhanced, AI-Powered Adobe Integration

Translations.com’s GlobalLink Connect Substantially Reduces Time to
Market and Costs for Adobe Experience Manager Users

NEW YORK–(BUSINESS WIRE)–Translations.com,
the technology division of TransPerfect,
the world’s largest provider of language and technology solutions for
global business, today announced the launch of its enhanced GlobalLink
Connect for Adobe Experience Manager. This announcement is a precursor
to Translations.com’s appearance at Adobe
Summit
, Adobe’s digital experience conference taking place from
March 26–28 in Las Vegas. Learn more about Translations.com’s
Adobe solution here
.

Anticipating the potential for artificial intelligence to revolutionize
the way businesses manage and publish multilingual content, the latest
version of GlobalLink AI gives users the power to future-proof their
rapidly expanding content universe by combining neural machine
translation technology, machine learning translation memory, and other
sophisticated proprietary technologies. When paired with GlobalLink
Connect for Adobe Experience Manager, the solution saves marketers 50–70
percent time to market and costs on launching and maintaining
multilingual digital experiences.

Since 2009, GlobalLink Connect for Adobe Experience Manager has provided
global marketers and Adobe users with a simple, end-to-end solution for
easily launching and maintaining multilingual content—all without ever
leaving the platform. Nearly 100 companies rely on the solution to
support their multilingual digital experiences. New customers on the
solution in 2018 include Morgan Stanley, Royal Caribbean, Honeywell, GM
Financial, and Western Digital, among others.

The enhanced GlobalLink Connect for Adobe Experience Manager includes
such features as:

  • Translation workflow automation for Assets, Sites, and Adobe Campaign,
    the company’s email and cross-channel orchestration solution
  • Site and content change detection
  • Searchable intuitive dashboard
  • Vanity link in-language optimization
  • AI-powered localization
  • Content fragments support
  • Support for non-standard Experience Manager site structures

Benefits of the integrated solution to joint customers include:

  • Faster connector implementation
  • Reduced or eliminated IT dependency
  • Faster deployment timelines for global content
  • Lower project management costs
  • Lower translation costs

Phil Shawe, President and CEO of Translations.com, stated, “Artificial
intelligence is playing an increasing role in guiding marketing and
localization strategies. The integration of Adobe Marketing Cloud with
GlobalLink Connect and GlobalLink AI makes it simple for Adobe users to
deliver consistent digital experiences for their customers in any
language.”

“Adobe continually seeks out partners eager to help our customers
innovate and extract the greatest possible value out of their investment
in our solutions,” said Cody Crnkovich, Head of Platform Partners and
Strategy at Adobe. “Throughout our partnership, Translations.com has
continued to help our shared customers find new and interesting ways to
scale how they launch and maintain multilingual digital experiences. It
is no surprise to see that they have harnessed artificial intelligence
to help marketers reach new markets faster than ever before.”

About Adobe Experience Cloud

Adobe is reimagining Customer Experience Management (CXM) with Adobe
Experience Cloud, the industry’s only end-to-end solution for experience
creation, marketing, advertising, analytics and commerce. Unlike legacy
enterprise platforms with static, siloed customer profiles, Adobe
Experience Cloud helps companies deliver consistent, continuous and
compelling experiences across customer touchpoints and channels—all
while accelerating business growth. Industry analysts have named Adobe a
leader in over 20 major reports focused on experience—more than any
other technology company.

About TransPerfect

TransPerfect
is the world’s largest provider of language
services
and technology
solutions
for global business. From offices in over 90
cities on six continents, TransPerfect offers a full range of services
in 170+ languages to clients worldwide. More than 5,000 global
organizations employ TransPerfect’s GlobalLink® Product
Suite to simplify management of multilingual content. With an
unparalleled commitment to quality and client service, TransPerfect is
fully ISO
9001
 and ISO
17100
 certified. TransPerfect has global headquarters in New
York, with regional headquarters in London and Hong Kong. For more
information, please visit our website at www.transperfect.com.

About Translations.com

Translations.com
is the world’s largest provider of enterprise localization services and
technology solutions. From offices in over 90 cities on six continents, Translations.com
offers a full range of services in 170+ languages to clients worldwide.
More than 5,000 global organizations employ Translations.com’s
GlobalLink®
Product Suite to simplify the management of multilingual content. Translations.com
is part of the TransPerfect
family of companies, with global headquarters in New York and regional
headquarters in London and Hong Kong. For more information, please visit www.translations.com.

Contacts

Ryan Simper +1 212.689.5555
mediainquiry@translations.com

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