Solutionreach Data Analysis Uncovers Optimal Patient Reminder Timing to Maximize Appointments

Three is the magic number: Ideal frequency and timing of appointment
reminders increases confirmation an average of 156 percent

LEHI, Utah–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/AppointmentReminder?src=hash” target=”_blank”gt;#AppointmentReminderlt;/agt;–Solutionreach,
the leader in patient relationship management (PRM) solutions, today
released a study
that identifies best practices for patient reminder frequency and timing
for healthcare organizations.

The company used advanced analytics to gain insights gathered from 20
million confirmation messages. The data proved the additive nature of
reminder messages as well as which messages are not beneficial. Analysis
found that in comparison to upcoming appointments without an automated
reminder message:

  • A weekly message, sent less than one month but more than seven days
    ahead of the appointment, increases confirmations by 126 percent
  • A daily message sent less than seven days but more than 24 hours
    ahead, increases confirmations by another 26 percent
  • An hourly message sent the same day, increased confirmations further
    by four percent

The combined improvement in confirmations with three messages sent
weekly, daily, and hourly was 156 percent. The study also found the use
of an at-scheduling message, or one sent right after an appointment is
scheduled, had no impact on confirmations when the appointment is more
than a month away.

The timing of reminder messages was also evaluated, and it turns out
there is an ideal cadence before the appointment:

  • Three weeks ahead resulted in 79 percent of patients confirming
    appointments
  • Three to five days ahead resulted in 79 percent of patients confirming
    appointments

The data also shows that different specialties have differing
confirmation rates overall, regardless of the cadence of reminders.
Dental practices have higher confirmation rates than medical practices.
Specialties with lower overall confirmation rates may benefit even more
from changing to an optimized cadence of reminders. In addition, the
analysis showed that patient demographics – such as age – didn’t change
the recommended optimal frequency and timing of reminders.

The financial impact of using an optimized reminder strategy can be
significant. A practice that doesn’t use reminders, can have a no-show
rate as high as 30 percent. By optimizing the reminder strategy, that
can be cut in half or better, saving the average provider over $170,000
a year according to the
Solutionreach No-Show Calculator
.

“Patient no-shows continue to be a challenge for healthcare providers
with no-show rates ranging from 10 to 30 percent,” says Jim Higgins,
Founder and CEO of Solutionreach. “We know that using automated
reminders based on patient delivery preferences like text or email is
effective at reducing no-shows, but now we know what frequency and
timing has the best results as well.”

For more information, read the full study, https://www.solutionreach.com/guide/three-is-magic-number.

About Solutionreach

Solutionreach is 100 percent focused on providing the technology, and
the expertise on how to effectively use it, to deliver better care and
build a more profitable practice. We show practices how to improve
patient experience and connect with patients in the way they want to
connect. The result? More patients schedule more appointments and
actually show up for them. More patients leave glowing reviews of their
providers for others to see, and then they book appointments. And all
patients get regular communications that keep them connected to the
practice and coming back. To learn more, schedule a consultation now at www.solutionreach.com.

Contacts

Natalie Joslin
MERGE Atlanta for Solutionreach
678-585-1206
Njoslin@mergeworld.com

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