Consumers Indicate a Renewed Sense of Confidence in Everyday Activities and See Frontline Healthcare Workers as Heroes
DENVER–(BUSINESS WIRE)–According to the latest data from Healthgrades’ Patient Confidence Study, a weekly measure of consumer attitudes and behaviors towards healthcare conducted in partnership with Infosurv, there is a renewed sense of confidence as a result of the availability of the COVID-19 vaccine. Consumers report increased comfort in participating in medical-related activities (e.g., visiting a doctor or hospital) and everyday activities (e.g., going to a restaurant or public gathering), especially if 100% of the staff is vaccinated.
Additionally, 88% of consumers see front-line healthcare workers as heroes as a result of COVID-19 and 61% of respondents state that they have a more favorable impression of the pharma industry due to the speed at which the industry researched and developed a vaccine.
“As a result of the availability of the COVID-19 vaccine, we are seeing a clear trend in the data that people are feeling more optimistic and confident when it comes to a range of activities,” said Brad Bowman, MD, Chief Medical Officer. “As more Americans become eligible for the vaccine, we are hopeful that our country will begin to adjust to and return to a new normal.”
COVID-19 is still top of mind for consumers, with 81% concerned that COVID-19 will impact their or their family’s health and 51% of consumers report knowing someone who has been diagnosed with COVID-19.
Consumer confidence towards visiting a doctor, virtual care, and doing everyday activities has continued to fluctuate. The data show:
- Comfort dining inside a restaurant moved to a net positive territory for the first time since the study launched, with 53% of consumers comfortable dining inside a restaurant.
- Consumers feel more comfortable sending their K-12 child(ren) to school today than in June, up to 52% from 37%.
- 64% of consumers are comfortable having an in-office medical procedure, up from 48% in June.
- Consumers have remained consistent in their level of comfort at 82% when it comes to interacting with their provider virtually or over the phone since the onset of the study.
Download the latest data from the COVID-19 Patient Confidence Study here.
Healthgrades is dedicated to empowering stronger and more meaningful connections between patients and their healthcare providers. At Healthgrades, we help millions of consumers each month find and schedule appointments with their provider of choice. With our scheduling solutions and advanced analytics applications, we help our health system and life sciences clients cultivate new patient relationships, improve patient access, and build customer loyalty. At Healthgrades, better health gets a head start.
Infosurv Research (www.infosurv.com) is a boutique research agency based in Atlanta, GA. The company helps clients to design, develop, and deploy strategic research programs that drive insights and growth. With a fierce dedication to understanding and optimizing the customer experience, Infosurv offers tools are services that enable a 360-degree view of your customers through direct feedback, employee engagement, and custom market research.