Redneck Riviera Whiskey at Costco Florida

PORTLAND, Ore.–(BUSINESS WIRE)–$EAST #redneckriviera–Eastside Distilling, Inc. (NASDAQ: EAST), maker of craft spirits, today
announced Redneck Riviera Whiskey will be available in two stores in
Florida for market testing. The Redneck Riviera Whiskey limited release
program will feature a value-add pack, which includes a bottle of
Redneck Riviera and two bags of Redneck Riviera Beef Jerky. The product
will arrive before Thanksgiving at the 4067 Lagniappe Way, Tallahassee
and 4901 Gate Pkwy, Jacksonville locations.

John Rich will be doing bottle signings at the following Costco

– November 23rd from 2-5pm (4067 Lagniappe Way, Tallahassee)

– November 24th from 12-3pm (4901 Gate Pkwy, Jacksonville)

Redneck Riviera Whiskey is a joint collaboration between Eastside and
John Rich, the multi-platinum country-music artist and one-half of the
award-winning duo Big & Rich.

Robert Manfredonia, VP of National Accounts for Eastside Distilling,
said, “We are delighted to have a road show at Costco so early in the
history of the Redneck Riviera Whiskey brand. This is a brand we only
just launched in February, so this is great! We are optimistic about
doing well in the Costco stores that were selected, and have found the
product seems to resonate well with Floridians. I think once they try
it, they will come back for more.”

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates
America’s hard-working men and women. Built for people who live to turn
up the music and have fun with friends and family, Redneck Riviera is
America’s ‘Work Hard, Play Hard’ brand that offers something for
everyone who likes to rock the red, white and blue all year long.
Launched in 2014, the brand brings these values to life through
footwear, apparel, hospitality, food, spirits and licensed products in a
variety of categories. Redneck Riviera has expanded its reach with the
opening of a honky-tonk bar. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing
high-quality, award-winning craft spirits in Portland, Oregon since
2008. The company is distinguished by its highly decorated product
lineup that includes Burnside Bourbon, West End American Whiskey, Goose
Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee
Rum and a distinctive line of fruit infused spirits. Eastside Distilling
is majority owner of Big Bottom Distilling (makers of The Ninety One
Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera
Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are
crafted from natural ingredients for quality and taste. Eastside’s
MotherLode Bottling subsidiary is one of the Northwest’s leading
independent spirit bottlers and ready-to-drink canners. For more
information visit:
or follow the company on Twitter
and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking
statements. Such matters involve risks and uncertainties that may cause
actual results to differ materially, including the following: changes in
economic conditions; general competitive factors; acceptance of the
Company’s products in the market; the Company’s success in obtaining new
customers; the Company’s success in product development; the Company’s
ability to execute its business model and strategic plans; the Company’s
success in integrating acquired entities and assets, and all the risks
and related information described from time to time in the Company’s
filings with the Securities and Exchange Commission (“SEC”), including
the financial statements and related information contained in the
Company’s Annual Report on Form 10-K and interim Quarterly Reports on
Form 10-Q. Examples of forward-looking statements in this release may
include statements related to our strategic focus, product verticals,
anticipated revenue, and profitability. The Company assumes no
obligation to update the cautionary information in this release.


Company Contact:
Eastside Distilling
Steve Shum, CFO
Partners, LLC
Robert Blum, Joe Diaz or Joe Dorame

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